Andrew’s Corner: 4 Main Aspects of Search Engine Optimization (SEO)


Oh, hey Boosters! Welcome to the very firstedition of Andrew’s Corner. Ahhhh. Welcome to the very first edition ofThe SEO Update … White Board Friday … The Bearded Lady … The Boostability Update…The Booster Update … Hey there Boostability![ coughing] I approximately had it that time. The show that … ok. Honestly, we don’t knowwhat to name this series that we’re doing. So, we thought of a great idea to volunteer your help. And gravely we need your help. So please, refer your ideas of what you think this video succession should be called.We are going to be giving video updates onSEO policies. We’re going to answer a few questions so please, defer your ideas andhopefully we’ll get a good one in that batch. Well, without further ado, I know that youare really excited. Let’s go ahead and get started with our job here. Come take awalk with me! Hey! You determined it. Thanks for coming. Alright, so when we talk about SEO and especiallyfrom an agency’s position, it can be really complicating. I tried to identify the fourmain aspects, from an SEO perspective, that can really help us. But , not only that, Itried to account for the main thing we, as a company, look for and that’s customer satisfaction. Clearly, from our last companionship session, weidentified that customer satisfaction really is our number one priority; customer satisfactionis my number one priority. Let’s dive into this a little bit. We’re goingto talk about analysis – what Boostability is doing and what we plan to do in the future.Onsite – what is the current status quo ofwhat we are doing for our onsite position and exactly what we our next steps; what more canwe be offering from that appearance. Offsite – what are we doing about all thesedifferent updates that are coming. From a reporting perspective – how can weprovide our customers and our partners more reporting to help satisfy them. Let’s take a deeper dive into this. Now from an analysis perspective, I’ve brokenthis up into three main parts: Pre-Sales, Post-Sales, and Post-Setup. Now our Pre-Saleswe are wanting to identify, and I conceive a lot of you can agree, that a website won’tsimply perform because of the space that they are set. We are talking about Flash websitesor templated websites or different. We are wanting to be able to identify those beforethey are sold, so that we can help lead to customer satisfaction. A Post-Sales setup , now this is really excitingbecause we are dealing with Account Managers who are able to actually analyze a customer’s website.Finally, on a Post-Setup we are wanting toconstantly analyze a customers website. Hopefully here in the near future we will be able todo that. From an onsite position, we all know thatthat’s the new fashion to have more onsite. We have our on sheet – this is basic onsiteedit. This is fantastic. We are already doing a pretty good job here with our follow and basicedits.We are wanting to take that phase and producing it to the entire website. That’swhat SEO is. We’re not only focusing on the sheets that we are writing for and targeting, we are wanting to target the entire website. One acces we can do this, and I’ll be honest, the most exciting way we are doing this is onsite blogging. I’m going to come out andsay it, onsite blogging is, in my opinion, a huge part of the future of SEO.So, I lookforward to this aspect. Now, offsite! Let’s be honest. Let’s lay everythingout on the table here. Offsite is the number one most criticized portion of SEO in the industry.Now, that’s what the industry is saying. That is what everybody is saying. I demand you toknow that Boostability, being the large SEO company that they are, we have tons of customerdata.We have actual data that can prove that offsite occupations, and to excerpt Moz, Rand Fishkin at Moz, says that offsite or relate building instead, is the backbone to the Google Search Engine. Thisisn’t going away anytime soon, but it is changing. We are going to be looking at different aspectsusing our current link building strategy, doing join analysis for our purchasers, andadding some social in there. We are going to start upgrading some of our tie buildingto adapt to the changes of Google. Not only to adapt what’s already happened, but to startstaying ahead of it. That is an important aspect and that’s what we are wanting to lookfor.Now eventually, let’s talk about reporting. Let’stalk about the importance of internal reporting. When I’m talking about internal reporting, I’m talking about reporting for you, Account Managers, but I am also talking about reportingfor the SEO industry as a whole. As I mentioned before, Boostability has a large determined of customersand we have tons of data. We have a lot to offer the SEO industry and we have a lot ofdata to offer our Account Managers. I’m looking forward to this( Internal Reporting) a lotbecause by showing how customers are performing. Anyway, I’m getting ahead of myself. Thereis a lot to come in this part. Visibility, this is something that start Boostability apartfor a long time. The visibility, the transparency that we provision our patrons coupled withincreased metrics, this can be a very powerful tool for Boostability. We are going to increasethe metrics that we move from a clients perspective and a reporting perspective. Alright, well that’s it! Now, I’m really excitedto be a part of this role.I’m really excited to be a part of the Boostability team. I wantyou to know that there is a lot more are in place to I hope that this series prevents on going.I hope that you like it and that we can keep on providing this service. Now, I’m going to go in more detail in thefuture so looking for in our next videos. Oh, as a remember, satisfy send in your recommendationsfor what this video would be called. I’d be happy to hear it.Alright, Stay Cool! See ya. Stay cool was really dumb. That was the dumbestthing I could have said ..

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