– In this video succession, I’m gonna break down thefundamental elements of SEO and provide you withthe beginner’s roadmap for coming your brick and mortar business grading higher on Google.( upbeat music) To accompany this video serial, I put together some essentialdo-it-yourself resources to help you get startedwith your business’s SEO, including templates, checklists, and samples. To get these resources, goto mysiteranked.com/ fundamentals. To begin, let’s define whatsearch engine optimization is. SEO is simply the processof getting your website to show up higher on a searchengine such as Google or Bing. To express, here’swhat it would look like if you own a landscaping company.A client would mostlikely probe landscaping plus your metropolitan and here’s what the searchresults generally was like. There are three to four ads at the top, then the Maps three-pack, then the organic website enumerates now. In this video succession, I’m gonna educate you what it takes to get into the Maps three-packand the organic makes. The better your SEO, the higher you willappear in these two smudges. And I’m gonna focus primarily on Google because 89% of all people in North America and 91% of people worldwide implementation Google over any other search engine. Here’s why SEO drudgeries sowell for small businesses. Two texts, “customer intent”. When person types orspeaks into a search engine, they have a specific objective. They are either lookingfor specific service and/ or produces or answers to questions. 71% of consumers say theybegin their sales expedition abusing a search engine.They have intent and your job is simply to be one of the websitesthat they decide to click on. Whereas, on the other hand, announce and market, such as social media, Tv, and radio, is interruptive because when you interpret orhear an advertisement on one of these programmes, you’re not looking to be advertised to. This type of marketing is simply trying to get into your front sufficient time that you’ll maybe eventually want to hear what it is that they’re selling. Now, there’s a common misconception that SEO is simply something you do to your website one time. Unfortunately, that’s not the case. SEO is like a practicesimilar to going to the gym. You wouldn’t just stop workingout formerly you got into shape, only to get fat again. SEO, like your health, needs to be maintained in order to remain highin the search results. Now, there are roughly 200 ranking points in the Google algorithm, but the truth is most ofthese factors only apply to large-scale corporate or eCommerce places and are completely irrelevant , not to mention course very complex, for a small business likeyours trying to rank locally in your community.So in this video streak, I’m only gonna sketch themost important SEO concepts that apply to a smallbrick and mortar business, use layman’s expressions, so you can easily follow along and apply these concepts yourself. In the next videos, I’llcover keyword experiment, Google My Businessoptimization and recollects, coming associations from other websites, the most important contentyou need on your locate, onsite optimization and making, online business listings, and portable usability, quicken, and safety. Stay chanted. In the next video, I’ll teach you how to choose the liberty words and terms to optimize your website for, otherwise known as keyword research .( upbeat music ).