( narrator) Hello. Welcome to our introductionto Search Engine Optimization, also known as SEO. We’re going to be used to identify how search enginesunderstand your website, so you can tweak it accordingly. This means your content will be shownto parcels more potential purchasers. First up, some advice from Adrianon how learning about SEO actually facilitated his business. Optimizing my website for organic searchhas been absolutely essential. I wouldn’t want to be in a positionwhere I’m just lead a site time on ads. It needs to be ads and organic– that’s a perfectly poised business prototype. Get your website altogether sorted out. Make sure your site is as clean as it can be, looks great, works in response to theme, got to make sure every page on your siteis doing what it’s supposed to do. The first thing I do in the morning is click to see where I amfor “Best Man’s Speech”.I’m nudging on sheet two of Google nowwhich to me is like Christmas. If I have the best sitewith the best information, I will stand out. And that’s the plan. Simple. Every day millions of peoplesearch online, for everythingfrom airline tickets to zoos. This necessitates there are millionsof opportunities for businesses to appearin front of potential patrons. Let’s say you own a small farm and want to expandby selling your create online. SEO facilitates search engines understand better what you have to offer. This signifies when a person explorations exerting a word or phrase related to your business like, let’s say, “heirloom tomatoes”, you’re more likelyto appear in their results. When a search engine returns arises, some of them are paid advertisings. The rest are unpaid causes that the search engine believes are relevant to the phrasesentered into the search box.These are referred toas “organic results”. Search locomotives have formulas or algorithmsthat help them order the directory of results. The search engines constantlyscour the web for brand-new material and try to make sense of it. Where your websiteappears in these results is affected by the wordsyou use on your site. “Fresh farm produce”, for example, as well as other factors, such as how many websites link to yours.Does this seem embarrassing? Well, how’s this? Think of a search enginelike a matchmaker; the goal to find a searcher exactly what he or sheis looking for on the web. But how does this work? Well, to presentthe best possible upshots, the engines look for as much informationas possible about websites. They might look at how popular locates are, or what other people or places are saying about them. They is now considering names on web pages, or key words in the code of a sheet to better understand the topic. Each of these componentswill help search engines find the best match for your search. Search engines can now too considerthe searcher’s geographical position. A rummage from the UK will display a localized begin of results. Lucks are the same searchoriginating from France will show different answers. And with the explosion of portable usage, search engines now considerthe manoeuvres people use when they perform a search.But just like a matchmakerwho’s been in business for years gets better and better, search formulas derive and addmore and more information along the way. Are you wondering what you can do to make your sitemore attractive to search engines? We’ll touching more on this in other videos, but here’s a good starting point. What search engines appreciate mostis unique, participating, related content, because their job is to find and show the most useful stuff. So there we have it. Search is a simple thing to useand many of us use it every day. But what’s happening behind the scenesis constantly changing. To effectively promoteyour website online, you’ve got to keep tabs on what search engines value most and make sure your websitegives it to them. As we go along, we’ll tell you much more about how search engines run and help you to create a strategy for improving SEO in order to achieve your business goals ..