( narrator) Hello. Therefore welcomed our introductionto Search Engine Optimization, also known as SEO. We’re going to be finding out how search enginesunderstand your website, so you can tweak it accordingly. This means your content will be shownto lots more potential clients. First up, some advice from Adrianon how learning about SEO really helped his business. Optimizing my site for organic searchhas been absolutely essential. I wouldn’t want to be in a positionwhere I’m just function a site just on ads. It needs to be ads and organic– that’s a perfectly matched business model. Get your area altogether sorted out. Make sure your site is as clean as it can be, looks great, works in response to theme, to make sure every page on your siteis doing what it’s supposed to do.The first thing I do in the morning is click to see where I amfor “Best Man’s Speech”. I’m nudging on page two of Google nowwhich to me is like Christmas. If I have very good sitewith the best information, I will stand out. And that’s the plan. Simple. Every day millions of peoplesearch online, for everythingfrom airline tickets to zoos. This wants there are millionsof opportunities for businesses to appearin front of potential customers. Let’s say you own a small farm and want to expandby selling your grow online.SEO helps search engines understand better what you have to offer. This entails when a person searches exerting a word or word is attributable to your business like, let’s say, “heirloom tomatoes”, you’re more likelyto appear in their results. When a search engine returns causes, some of them are paid advertisements. The remain are unpaid outcomes that the search engine believes are relevant to the phrasesentered into the search box. These are referred toas “organic results”. Search devices have formulas or algorithmsthat help them order the list of results. The search engines constantlyscour the web for new content and try to make sense of it. Where your websiteappears in these results is affected by the wordsyou use on your place. “Fresh farm produce”, for example, as well as other factors, such as how many websites link to yours.Does this seem confounding? Well, how’s this? Think of a search enginelike a matchmaker; the goal to find a searcher exactly what he or sheis looking for on the web. But how does this work? Well, to presentthe best possible arises, the engines look for as much informationas possible about websites. They might look at how favourite areas are, or what other parties or areas are saying about them. They might consider statements on web pages, or key words in the code of a sheet to better understand the topic. Each of these componentswill help search engines find the best match for your search. Search engines been in a position to too considerthe searcher’s geographic location.A scour from the UK will display a localised plan of results. Risks are the same searchoriginating from France will show different ensues. And with the explosion of mobile practice, search engines now considerthe maneuvers parties use when they perform a pursuing. But just like a matchmakerwho’s been in business for years gets better and better, search formulas evolve and addmore and more information along the way. Are you wondering what you can do to make your sitemore attractive to search engines? We’ll style more on this in other videos, but here’s a good starting point. What search engines cost mostis unique, locking, relevant content, because their job is to find and register the most useful stuff.So there we have it. Search is a simple thing to useand many of us use it every day. But what’s happening behind the scenesis constantly changing. To effectively promoteyour website online, you’ve got to keep tabs on what search engines value most and make sure your websitegives it to them. As we go along, we’ll tell you much more about how search engines labor and help you to create a strategy for improving SEO in order to achieve your business goals ..