On-page SEO is one of the only things youhave full limit of in SEO. And today, I’m going to take you through anon-page SEO checklist that we use to grow our exploration transaction commonly Stay tuned.[ music] What’s up SEOs? Sam Oh now with Ahrefs, the SEO tool thathelps you grow your search traffic, study your contestants and dominate your niche. Now, if you’re brand-new to on-page SEO, it’s basicallythe practice of’ optimizing’ web pages to help them rank higher in search engines. And while on-page work likely won’t be enoughto grade for competitive periods, it’s a foundation to higher Google standings and more traffic for your place. With that said, let’s get to the checklist.The first step is to understand and parallel research purport. Search intent basically symbolizes the reason behinda searcher’s inquiry. For example, if someone searches for”buy headphones, ” they likely want to see category pagesfrom eCommerce collects. And you don’t have to guess what search intent is. Since Google sacrifices preference to sheets that their customers are happy with, time sought for your target keyword and analyzethe types of pages that show on the first sheet. Afterall, user gaiety essentially meanssatisfied scour purport. So let’s say you had a website where you sellsupplements and you want to create a page targeting the keyword “best protein powder.” If you look at the search results, you cantell right away from the entitles that they’re all blog berths that are consistent with a list-styled format.So for this scenario, I wouldn’t caution creatinga produce or list page targeting this keyword because if you’re not matching intent, you probably won’t rank. Now, while it’s easy to stop here and startwriting, I most recommend actually inspecting these sheets to get a better understandingof what they’ve included in their posts. For speciman, if you look at this post, you’ll seethat they’re principally focusing on categorizing protein pulverizes by category. Best grass-fed whey protein powder. Best tasting protein powder. They then go on to give you a descriptionof that specific produce and objective it off by broken off the pros and cons. And if you look at another one of the top3 develops, you’ll too see that the focus is on natures before brands.Analyzing the top develops is like lookingthrough the lens of Google. Their job is to return the most relevant resultsfor any given query. Take note of rummage intent and make sure yourpage pairs it. Step 2 is to increase thematic relevant of your page. We raced research studies and found that on average, the #1ranking page for a target keyword grades for nearly a thousand other relevant keywords in the Top 10. So what you’ll want to do is find relatedsubtopics to ensure your piece is thorough. And there are a few modes you can find theserelated subtopics. First, analyze the top-ranking pages and lookfor related keywords. So this time, you’ll assure related keywords like “whey, “”isolate, ” “concentrate, ” “grams, ” and “calories.” Second, give Google’s autosuggest.Just character in your target keyword, and you’ll seea few suggestions like “for women, ” “for men, ” “weight loss, ” “weight gain, ” “smoothies, ” and”bulking, ” which are all related to protein powder. Just make sure that these are in fact relatedsubtopics and not standalone topics of their own. To do that, Google the proposed keyword and if the results are completely different to the results for your main target keyword, hazards are you should target the keyword with its own page.# 3. Use the People also invite box to find pointsworth plaster. Now, you’ll picture common questions beings areasking like “what is the healthiest protein powder, ” and “which whey protein is best for muscle building? ” Finally you can scroll down to the bottomof the page to see additional keywords and possible subtopics for your pole. Now, the downside to these methods is thatyou’re kind of guessing. So a better road to do this is to use Ahrefs Content Gap tool, which is going to show us common keywords that the top pages rank for in Google.And to me, this is much more valuable sinceyou’re essentially looking at the exact keywords Google has ranked a single page for. So why wouldn’t your sheet be able to rankfor those same keywords? So I’m in the Content Gap tool and you’ll see thatI’ve pasted in a few of the top ranking pages for the query “best protein powder” in the top slouse. And I’ve left the bottom section blank.What we’re asking the tool to do here is showcommon keywords that any of these pages grade for where at least one of them grades in the Top 10. And this is to ensure that our results arerelevant since keywords in position 50 probably won’t be very helpful. So let’s ranged the search. And now you can see data that goes to show whichsubtopics you should cover. To constrict our roster down so far, let’schange the number of intersections, where all 3 sheets need to rank in the Top 100. And we’re down to around 140 relevant keywordsto skim through. So you should talk about whey protein, you’ll alsosee that “for women” is a recurring theme now. And parties are also specifically looking for vanillaprotein powder. Now, that you have a data-driven outline, youshould be able to write your post and create content that perfectly accords the specific objectives of your future tourists. Let’s move on to step 3, which is to use shortand descriptive URLs. In research studies on numerous on-page grading causes, we find a clear correlation between the number of personas in the URL and a page’s rankingposition in Google.Now, connect doesn’t mean causation, soI don’t want you to take this advice as a be-all-end-all. So let’s say that your page title was “1 1Best Protein Powders in 2019. ” Now, if you’re using a CMS like WordPress, it’llautomatically mutate the URL slug to the title and replace rooms with smashes. This URL is longer than it needs to be. So as a general rule of thumb, use your targetkeyword as the URL slug. So in this case, I’d left open as simply “best protein powder” because it’s short and illustrative. Now, there are a couple other benefits worth noting. First, parties are most likely to click the searchresults that best pair their pursuit query. And descriptive URLs can help cement your pageas that reaction. Second, descriptive URLs tend to include yourtarget keywords. And since parties often use URLs as anchortext when joining to a sheet, it can be helpful.Now, if you already have URLs that are longand/ or not illustrative, I wouldn’t worry too much about deepening them if you’re gettinga good sum of examination freight. For lesson, Medical News Today gets around5 3 million investigation trips per month. And if we go to the Top pages report, which showsus their sheets with “the worlds largest” organic commerce, you’ll see that their pages still get a ton of searchtraffic, despite having numeric URL slugs. Now, step 4 is to add your target keyword inyour entitle, meta description and H1 tag if and when it induces impression to.And there are two reasons why I most recommend including your target keyword in your entitle label, description, and H1 tag.# 1. When we studied 2M keywords, we foundthat there was a small correlation between positions and the tactical placement of exact-match keywords. And# 2, it can help searchers rapidly is clear that your page is the most relevant for their probe inquiry. For pattern, let’s say you want to find anarticle with reviews on refrigerators. So you go to Google and sought for “refrigerator reviews.” Now, if you were to see these two answers, which one would you be more likely to sounds? Probably the first one, since it uses thewords you used in your search query.In other contingencies, exact competition keywords can ogle fairly spammy. For sample, you wouldn’t create a title like this simply because the keyword has a bit of examine work. So bottomline, you don’t need to stuff exact-matchkeywords into your designations or even content for the purposes of the it. You can be utilized synonyms, stop words and connecting commands. Google is smart enough to figure things out. Only make sure your content is on point. Alright, step 5 is a super low-hanging wayto improve your on-page SEO. And that’s to optimize your idols with alt calls. Image alt labels allow you to provide descriptivetexts for images on your sheet. Here’s what the system for a usual persona looks a lot like. And when you contribute the alt aspect, you would basicallydescribe the image by adding alt= “your description.” Now, there are a few reasons why this is important to do. First, when your image fails to load on your sheet, the alt textbook will appear as a replacing to the image. Second, 8.1 million Americans have a visionimpairment.And oftentimes, they may rely on a screen reader. Alt text can help provide a more rich experiencefor your customers. And third, alt verse can help you rank yourimages in Google images. John Mueller confirms this by saying: “Alttext is extremely helpful for Google Epitome if you crave your epitomes to grade there.” Looking at our Google Search Console data, you’ll see that in the past 3 months we’ve had around 4 million thoughts from our personas alone, which led to over 5,000 clinks to our pages. Bottomline: it doesn’t give much effort toadd a few words and describe your epitomes, which could lead to large-scale returns. Alright, step 6 is to add structured datawhere it builds sense. And I’m sure you’ve seen search results with thingslike adept ratings. This is the result of review structured data, which can have a positive impact on your click-through paces. But utilizing this isn’t just about increasingvisibility in Google search since not all schema categories create additional details in the SERP. It’s about stimulating it easier for search enginesto understand what your pages are about.So while it isn’t a direct rank point, it may still help you rank higher in Google. Here’s what John Mueller had to say: “There’s no generic ranking increase for structureddata usage. However, organized data can make it easierto understand what the page is about, which can make it easier to show where it’s relevant( improving targeting and maybe ranking for the right terms ). ” You can use Google’s Structured Data MarkupHelper to quickly generate your own code. So for this article, I’ll select the name of the articleand determined the owned as the specify. And then I’ll do the same thing for the Author property. Once you’re all done, clink the Create HTMLbutton and a piece of JSON code will pop up, which you can then add to your page as instructed now. Or if you’re a WordPress user, there are pluginsout there that make adding markup super-easy. Feel free to check out our video on our WordPressSEO plugins set up, which covers a codeless organized data plugin.Alright, step 7 is to make sure your contentis simple and easy to read. Creating clear and concise content can helpsearch engines piece together what your content is all about. But what’s even more important in my opinion, is inducing it simple and easy to read for real people. It’s believed that Google looks at user signals likedwell day and go on sheet to affect ranks. So if your material is complicated and difficultto understand, your guests will be leader directly for the Back button, which is never a good thing. Now are a few tips to improve readability. Avoid large-scale names if you don’t have to use them. For illustration, don’t say “proximity” when youcan say “near.” Use short sentences and paragraphs.This can simplifying existing read for useds asbig walls of verse can be intimidating. Finally, as a general rule of thumb, writeas you speak. In fact, everything that you’ve watched inthis video is scripted. And if you’ve made it this far, it’s becauseit was easier to accept. Had I written the dialogue in an academic flavor, you would have probably been turn a while ago. To benchmark readability, you can use a freetool announced Hemingway editor. Just glue your material in there and you’llget a readability score. I show purporting for around a 5th to 6th grader stage. For the most part, this is the on-page SEO checklistwe call at Ahrefs, and it labor tremendously well.Now, if there’s anything I’ve missed thatyou catch to work particularly well, let me know in the comments. And if you enjoyed this video, make sureto like, share and subscribe for more actionable SEO and market lessons. So retain grinding apart, put your best footforward for every step, and I’ll see you in the next lesson ..