On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs


Hey, it’s Sam Oh and welcome to the secondlesson in the on-page SEO module. Today, I’m going to show you how to createa page that’s optimized for scour. Let’s get started. So as I demonstrated you in the last lesson, onaverage, the top ranking page ranks for nearly 1,000 keywords. For example, Healthline’s sheet is clearlytargeting the query, “how to lose weight fast.” And sure as shooting, they’re rankingin the top spot. Now, the traffic to this page doesn’tcome from just their target keyword. It comes from the combined effect ofranking for tens of thousands of inquiries. And when we sum up the traffic from allkeywords, it offsets up well over 100,000 monthly scour calls merely from the US. In fact, if we look at the page’s keywordrankings, you’ll see that the target query “how to lose weight fast” exclusively sendsthem a small percentage of the full amounts of the monthly inquiry traffic.Now, in order to rank for a ton of keywords andget a ton of search traffic you need two things. The first is a page that’s optimized to grade. And the second are backlinks. In this lesson, we’ll cover how to createan optimized page and we’ll tackle connections in the next module. Okay, so with on-page SEO, there aretwo main things we need to cover. The first is arguably the most importantand that’s to ensure your page fulfills searcher intent. We’ve already covered the 3 C’s of searchintent which again will give you very basic guidance on the type of content to create, the format to use, and the inclination to go with. But the actual content itself is what’ll leaveyour tourists satisfied or dissatisfied. So you might be wondering what exactly doI write about in order to satisfy searchers? The short answer is to learn from your entrants. The top-ranking pages are rankingat the top for a reason.Google and other search engines deemthem as very good candidates to satisfy a searcher’s query. So they’re clearly doing something right, atleast from the point of view of a search engine. Now, while the content will vary from topicto topic, the channel you investigate your adversaries’ content will be more or less the same. Let’s go through an example. So let’s say that we want to create contentthat targets the query “best golf club sets.” To start, I’ll go to Ahrefs’ KeywordsExplorer and sought for the query. Then, I’ll scroll down to the SERP overviewto see the top-ranking sheets. Now, if you don’t have an Ahrefs accounting, you can use our free SERP checker tool to do everything I’m about to do. Alright, so looking at the SERP, one wishes to pickout the top 3 or so relevant higher-ranking results.And by related, I’m talking about pages thatmatch the dominant search intent based on the 3 C’s we’ve discussed so many times now. So in such cases, the majority of sheets are blogposts in the listicle format with freshness as the content angle. So that makes, we wouldn’t look at pagesfrom Amazon or Golf Galaxy because these sheets are clearly ecommerce category pages, and are therefore outliers to the dominant search intent. We’ll also exclude the pages from Golf Digestand Business Insider, since it doesn’t look like they’re intentionally targeting our query. So I’ll open up these three sheets in new tabs.And what we’re going to look for are similaritiesin their content – specifically in the subtopics. And we’ll likewise look to deepen our understandingof content format and material inclination. Looking at the first page, you’ll see thatthey’ve created a directory of lists for the best golf club moves. So there’s best selling, best gameimproving irons, and so on. Looking further down, they have a subheadingwhich is the make and model of the golf club determined followed by a brief review of the clubs.The next sheet also has a summary basedon more broad lists like best cost, premium pick, and best choice. And based on the table of contents, you’llsee that they followed a similar organization where the make and model of the clubsare used as subheadings. They likewise add a brief description of the clubs, as well as some skimmable bullet phases. And the final page does pretty muchthe same thing. They use subheadings as the make andmodel followed by a short review. Now, unless you’re a golfer, you are not able havecaught this adolescent, but perhaps important detail. All of the sheets talk about provides thatwould plea more to beginners. For example, they all talk aboutCallaway’s Strata set.And they all include placeds from Wilson Staff. In my opinion, these wouldn’t appeal toan intermediate or boosted rank golfer. Alright, so at this phase, we know that weshould create a listicle blog post with freshness as the inclination. We also know that the content shouldlikely be targeted at apprentices. A marry common launches that were mentionedin all posts were the Callaway Stratas as well as a position from Wilson Staff. Now, it’s important to note that you don’thave to include these in your pole, but it’s simply an see I had shaped. We likewise insured that the top 2 out of 3 pageshad top collects for categories like “best game improvement clubs” as well as”best squads for the money.” Finally, we know that the subheadingsshould be the name of the club defined. One other thing I recommend before you startwriting is to do a content spread analysis at the sheet level. A material breach analysis at the page statu willshow you common keywords that the top pages are grading for where your page isn’t.But since we don’t have a page, we can stillfind common keyword rankings amongst a few top-ranking pages exercising Ahrefs’Content Gap tool. To is starting, go to Ahrefs’ Site Explorerand paste in any one of the URLs. Next, pate on over to the Content Gap tool. Now, I’m going to make the three URLs weanalyzed and threw them all in the top region of this tool.So what this is saying is show us keywordsthat any of these targets rank for where at least one of them ranks in the top 10. Now, if I lead the search, you’ll be able tosee the keywords that these pages rank for and the position that they’re ranking in. As a general rule of thumb, the more URLsthat rank high-pitched for the keywords, the more relevant it’ll be to your material. So to constrict our examine down a bit, I’ll clickon the “intersections” dropdown and adopt both 2 and 3 intersections. Meaning, merely show me keywords where atleast 2 of our targets are ranking in Google and at least one of those targets isranking in the top 10. From here, time skim through the register andlook for interesting subtopics that might be worth adding to your pole. In addition, you may be able to learn someinteresting things about the public as well as the language they use.So as you can see, people who search for thisquery are mostly looking for men’s societies. People want to know the best clubsfor the money. They want to see cheaper alternatives. And others are looking specificallyfor a initiate of irons. These are all things you should consideras you craft your content. Alright, so forearmed with this information, youshould be able to create a great post with the searcher in intellect. And while the content is the most importantpart, there are also a few more “technical” on-page optimizations you should do. Let’s go through a few cases of the mostimportant ones.First is to include your target keywordin your designation where reference is induces sense. Adding your target keyword to yourtitle should be directed naturally. For example, our deed for this post is “4 5Best Free SEO Tools( Tried and Tested ). ” And “free seo tools” is our target keyword. Now, there’ll be experiences where reference is makesmore impression to use a close variant of your target keyword. For example, this berth is targeting the query”how to get youtube subscribers.” But our name is “9 Mode to Get MoreYouTube Subscribers” because we went for the listicle inclination. The next thing you can do is to usea short and explanatory URL slug. Short and explanatory URLs help peopleimmediately is aware that the sheet is about before even inspecting them. Exactly look what i found two URLs. They’re on the exact same topic, but oneis much more descriptive than the other. This part of the URL is called the slug. And the easiest way to choose your fain\xc3\xa9ant isto use your target keyword where gaps will be replaced with hyphens. Again, you should only do this when itmakes sense, so you don’t need to worry about forcing it.Now, if you’re wondering if you should usesub folders to describe lists, that’s entirely up to you. Alright, next is the meta description. The meta description is HTML code that’smeant to briefly summarize your sheet. And search engines often use thistext freedom within the SERP. To my best knowledge, meta descriptions aren’tused as a position signal, but they can influence click-through paces. And for the above reasons, I think it’s importantto add to your pages.Now, it’s important to note that accordingto our study of 192,000 sheets, we found that Google rewrote meta descriptionsnearly 63% of the time. So I wouldn’t expend a ton of time onthem, but you should still include them. Alright, next up is to add internal linksto and from your sheets. Internal links are relates from one pageon the same domain to another. And they’re super-powerful because they canpass link authority to other related sheets and they too cure search engines betterunderstand a page’s materials. For example, if I had a site in the careersniche, and I was writing a post about how to write a cover letter, then I’d surely wantto add internal associates from other related sheets like one on how to write a resume. More importantly, guests who want to learnhow to write a resume is very likely want to know how to write a cover letterand vice versa.To ascertain opportunities, you can go to Googleand search for site: yourdomain.com and then add the topic you’re writing about. Then visit relevant pages and see if there’san opportunity to add an internal link to your brand-new affix. Instead, you can use Ahrefs’ SiteAudit tool totally free. Just sign up for an Ahrefs Webmaster Toolsaccount, verify your place and then run a crawl. Then you can head over to Link Explorerto find internal linking opportunities. We have a short but supportive video on how todo this on Ahrefs’ Product Updates YouTube channel, so I’ll relation that video upin the description.Alright, next up is to optimize your portraits. In the last 28 epoches, we’ve had over 4,000 visits to our blog from Google image search. While that sallows in comparison to our 500,000 monthly organic blog trips, it’s still 4,000 sees. Now, optimizing your portraits for SEO is 3-fold.# 1. Name your image enters appropriately. For example, this is a picture of a puppy. If you took the photo yourself, then chancesare, your smartphone or camera worded it something like IMG_ and then a million counts. Instead, alter the filename tosomething like “puppy.” Not accurately rocket science, but accordingto Google, filenames can give Google clues about the subject matter of the image.# 2. Use explanatory alt verse. Alt text, short for “alternative text” is anHTML attribute that goes in your likenes tag. So the syntax would look something like this, where the alt quality should describe the image. Alt text helps improve accessibility for thosewho are using screen readers or if the epitome fails to load, guests will be shownthe alt text instead.Now, Google recommends “creating beneficial, information-rich content that uses keywords appropriately and is in context ofthe content of the page.” Yes, Google explicitly says to use keywords, but they also say to avoid stuffing keywords as it ensues in a negative user experienceand may cause your site to be seen as spam. Meaning, don’t do something like this. Now, looking back at the syntax, ouralt verse isn’t exactly descriptive. So let’s modification that to something like”puppy sitting on a couch.” If you use WordPress, just contribute your alt texthere when inserting your personas and the CMS should do the residual. Alright, the third thing you’ll want todo is compress your personas. Compressing likeness attains your image filesizes smaller, leading to faster load times. And PageSpeed is a Google ranking signal.There’s a free tool for squeeze imagescalled “ShortPixel” which has both a network boundary as well as a WordPress plugin. And the last thing I highly recommendis to optimize for readability. Now are 5 simple but effective tipsyou can use to improve readability.# 1. Write in short decisions and shortparagraphs because no one wants to land on a page with a huge wall of text.# 2. Use explanatory subheadings so peoplewho are skimming the section can easily find the things that are important to them.# 3. Use a large enough font that’s easilyreadable on both desktop and portable.# 4. Avoid using big utterances. It’s more important that peopleunderstand your content. And# 5. Write as you speak. Your content will be more conversationaland witty to read. A free implement I recommend squandering is calledHemingway app. It’ll give you some writing tips-off aswell as a readability grade. I’d recommend trying to keep things ator below a sixth-grade level. Now, there are other on-page optimizationsyou can do like adding open diagram meta labels or OG calls for short-lived. These will allow you to customize the designations, descriptions, idols, and other report when your sheets are shared onsocial media networks.There’s also Schema markup, which is codethat helps search engines understand your content and better represent itin the search results. For example, these sheets use the recipeSchema type so Google is able to show things like the recipe’s rating, the numberof elects, the total time to attain the menu, as well as nutritional knowledge. If you have a WordPress site, then you canadd OG labels and schema with plugins like RankMath or Yoast. Now again, the most important part of yourcontent is that you’re striving to satisfy searcher intent. Yes, the technical things are important too, but they’re more like the icing on the cake.So here’s a full on-page SEO checklist. Take a screenshot and make sure to subscribeto our canal because next week, I’ll be exhausting our next module on anSEO strategy called relate house. Or if you’re watching this at a later date, all of the links to our videos should be in the description. I’ll see you in the next module ..

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