On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs


Hey, it’s Sam Oh and welcome to the secondlesson in the on-page SEO module. Today, I’m going to show you how to createa page that’s optimized for pursuing. Let’s get started. So as I evidenced you in the last lesson, onaverage, the top higher-ranking page ranks for practically 1,000 keywords. For example, Healthline’s page is clearlytargeting the inquiry, “how to lose weight fast.” And sure enough, they’re rankingin the top spot. Now, the traffic to this page doesn’tcome from just their target keyword. It comes from the combined effect ofranking for hundreds and inquiries. And when we sum up the traffic from allkeywords, it constitutes up well over 100,000 monthly research calls just from the US.In knowledge, if we look at the page’s keywordrankings, you’ll see that the target query “how to lose weight fast” only sendsthem a small percentage of the total monthly examination freight. Now, in order to better to rank for a ton of keywords andget a ton of search traffic you need two things. The first is a page that’s optimized to grade. And the second are backlinks. In this lesson, we’ll cover how to createan optimized sheet and we’ll tackle relates in the next module. Okay, so with on-page SEO, there aretwo main things we need to cover. The first is arguably the most importantand that’s to ensure your page fulfills searcher intent. We’ve already covered the 3 C’s of searchintent which again will give you very basic guidance on the type of content to create, the format to use, and the angle to go with.But the actual content itself is what’ll leaveyour pilgrims either satisfied or dissatisfied. So you might be wondering what exactly doI write about in order to satisfy searchers? The short answer is to learn from your competitors. The top-ranking sheets are rankingat the top for a reason. Google and other search engines deemthem as the best applicants to satisfy a searcher’s query. So they’re clearly doing something right, atleast from the perspective of a search engine. Now, while the contents will vary from topicto topic, the method you research your challengers’ content will be more or less the same. Let’s go through two examples. So let’s say that we want to create contentthat targets the query “best golf club sets.” To start, I’ll go to Ahrefs’ KeywordsExplorer and search for the query.Then, I’ll scroll down to the SERP overviewto see the top-ranking pages. Now, if you don’t have an Ahrefs report, you can use our free SERP checker tool to do everything I’m about to do. Alright, so looking at the SERP, we are intending to pickout the top 3 or so relevant position upshots. And by relevant, I’m talking about pages thatmatch the dominant search intent based on the 3 C’s we’ve discussed so many times now. So in such cases, the majority of members of sheets are blogposts in the listicle format with freshness as the content angle. So that necessitates, we wouldn’t look at pagesfrom Amazon or Golf Galaxy because these sheets are clearly ecommerce category sheets, and are therefore outliers to the dominant search intent. We’ll too exclude the pages from Golf Digestand Business Insider, since it doesn’t look like they’re intentionally targeting our query. So I’ll open up these three pages in brand-new invoices. And what we’re going to look for are similaritiesin their content – specifically in the subtopics.And we’ll too look to deepen our understandingof content format and content angle. Looking at the first page, you’ll see thatthey’ve created a inventory of categories for the most wonderful golf club locateds. So there’s best selling, best gameimproving cast-irons, and so on. Looking further down, they have a subheadingwhich is the make and model of the golf club rectified followed by a brief review of the squads. The next page also has a summary basedon more wide-ranging categories like best appraise, fee pick, and best selection. And based on the table of contents, you’llsee that they followed a same organization where the make and model of the clubsare used as subheadings. They too lend a brief description of the sororities, as well as some skimmable missile stages. And the final sheet does pretty muchthe same thing. They use subheadings as the make andmodel followed by a short review. Now, unless you’re a golfer, you are not able havecaught this child, but perhaps important detail.All of the sheets talk about begins thatwould plea more to beginners. For example, they all talk aboutCallaway’s Strata set. And they all include plans from Wilson Staff. In my opinion, these wouldn’t appeal toan intermediate or boosted stage golfer. Alright, so at this spot, we know that weshould create a listicle blog post with freshness as the angle. We also know that the content shouldlikely be aimed at novices. A duet common determines that were mentionedin all announces were the Callaway Stratas as well as a mount from Wilson Staff. Now, it’s important to note that you don’thave to include these in your announce, but it’s simply an statement I had performed. We too attended that the top 2 out of 3 pageshad top picks for categories like “best game improvement clubs” as well as”best teams for the money.” Finally, we know that the subheadingsshould be the name of the club set.Another thing I recommend before you startwriting is to do a material chink analysis at the page elevation. A material divergence analysis at the page elevation willshow you common keywords that the top sheets are grading for where your page isn’t. But since we don’t have a page, we can stillfind common keyword rankings amongst a few top-ranking sheets employing Ahrefs’Content Gap tool. To get started, go to Ahrefs’ Site Explorerand paste in any one of the URLs. Next, intelligence on over to the Content Gap tool. Now, I’m going to make the three URLs weanalyzed and framed them all in the top area of this instrument. So what this is saying is show us keywordsthat any of these targets grade for where at least one of them ranks in the top 10. Now, if I pass the search, you’ll be able tosee the keywords that these pages grade for and the position that they’re ranking in. As a general rule of thumb, the more URLsthat rank high for the keywords, the more relevant it’ll be to your content.So to constrict our exploration down a bit, I’ll clickon the “intersections” dropdown and select both 2 and 3 intersections. Meaning, exclusively is demonstrated by keywords where atleast 2 of our targets are ranking in Google and at least one of those targets isranking in the top 10. From now, exactly skim through the inventory andlook for interesting subtopics that might be worth adding to your post. In addition, you may be able to learn someinteresting things about the gathering as well as the language they use. So as “youre seeing”, people who search for thisquery are mostly looking for men’s societies. People want to know the best clubsfor the money. They want to see cheaper options. And others are looking specificallyfor a mount of irons.These are all things you should consideras you craft your content. Alright, so armed with this information, youshould be able to create a great berth with the searcher in brain. And while the content is the most importantpart, there are also a few more “technical” on-page optimizations you should do. Let’s go through a few of the mostimportant ones. First is to include your target keywordin your entitlement where reference is obligates feel. Adding your target keyword to yourtitle should come naturally. For example, our entitle for this post is “4 5Best Free SEO Tools( Tried and Tested ). ” And “free seo tools” is our target keyword.Now, there’ll be occasions where reference is makesmore appreciation to use a close variance of your target keyword. For example, this pole is targeting the query”how to get youtube subscribers.” But our entitlement is “9 Path to Get MoreYouTube Subscribers” because we went for the listicle inclination. The next thing you can do is to usea short and illustrative URL slug. Short and illustrative URLs help peopleimmediately is aware that the sheet is about before even calling them. Simply look at these two URLs.They’re on the exact same topic, but oneis much more explanatory than the other. This part of the URL is called the slug. And the easiest way to choose your bullet isto use your target keyword where rooms will be replaced with hyphens. Again, you should only do this when itmakes sense, so you don’t need to worry about forcing it. Now, if you’re wondering if you should usesub folders to describe categories, that’s entirely up to you. Alright, next is the meta description. The meta description is HTML code that’smeant to briefly summarize your sheet. And search engines often use thistext claim within the SERP. To my best knowledge, meta descriptions aren’tused as a rank signal, but they can influence click-through rates.And for that reason, I think it’s importantto add to your sheets. Now, it’s important to note that accordingto our study of 192,000 pages, we found that Google rewrote meta descriptionsnearly 63% of the time. So I wouldn’t deplete a ton of time onthem, but you should still include them. Alright, next up is to add internal linksto and from your sheets. Internal links are connects from one pageon the same domain to another. And they’re super-powerful because they canpass link authority to other related pages and they also facilitate search engines betterunderstand a page’s contents. For example, if I had a site in the careersniche, and I was writing a post about how to write a cover letter, then I’d clearly wantto add internal connects from other related sheets like one on how to write a resume.More importantly, guests who want to learnhow to write a resume would probably want to know how to write a cover letterand vice versa. To find opportunities, you can go to Googleand search for site: yourdomain.com and then add the topic you’re writing about. Then visit relevant sheets and see if there’san opportunity to add an internal link to your new berth. Instead, you can use Ahrefs’ SiteAudit implement totally free. Just sign up for an Ahrefs Webmaster Toolsaccount, validate your place and then run a crawl.Then you can head over to Link Explorerto find internal linking opportunities. We have a short but helpful video on how todo this on Ahrefs’ Product Updates YouTube channel, so I’ll connect that video upin the specific characteristics. Alright, next up is to optimize your epitomes. In the last 28 eras, we’ve had over 4,000 visits to our blog from Google image search. While that pales in comparison to our 500,000 monthly organic blog visits, it’s still 4,000 trips. Now, optimizing your idols for SEO is 3-fold.# 1. Name your portrait documents appropriately. For example, this is a picture of a puppy. If you took the photo yourself, then chancesare, your smartphone or camera reputation it something like IMG_ and then a million numbers.Instead, convert the filename tosomething like “puppy.” Not accurately rocket science, but accordingto Google, filenames can give Google evidences about those matters of the persona.# 2. Use explanatory alt textbook. Alt text, short for “alternative text” is anHTML attribute that goes in your image call. So the syntax would look something like this, where the alt quality should describe the image. Alt text helps improve accessibility for thosewho are using screen books or if the epitome fails to load, guests will be shownthe alt text instead. Now, Google recommends “creating handy, information-rich content that uses keywords appropriately and is in context ofthe content of the page.” Yes, Google explicitly says to use keywords, but they also say to avoid stuffing keywords as it makes in a negative user experienceand may cause your locate to be seen as spam.Meaning, don’t do something like this. Now, looking back at the syntax, ouralt text isn’t exactly explanatory. So let’s modification that to something like”puppy sitting on a couch.” If you use WordPress, simply include your alt texthere when inserting your images and the CMS should do the remain. Alright, the third thing you’ll want todo is compress your images. Tightening likeness draws your idol filesizes smaller, leading to faster load eras. And PageSpeed is a Google ranking signal. There’s a free tool for squeeze imagescalled “ShortPixel” which has both a entanglement interface as well as a WordPress plugin.And the last thing I most recommendis to optimize for readability. Here are 5 simple but effective tipsyou can use to improve readability.# 1. Write in short sentences and shortparagraphs because no one wants to land on a page with a huge wall of text.# 2. Use explanatory subheadings so peoplewho are skimming the section can easily discovery the things that are important to them.# 3. Use a large enough font that’s easilyreadable on both desktop and portable.# 4. Avoid using big-hearted statements. It’s more important that peopleunderstand your content. And# 5. Write as you are talking about. Your material will be more conversationaland humorou to read. A free tool I recommend working is calledHemingway app. It’ll give you some writing tips-off aswell as a readability grade.I’d recommend trying to keep things ator below a sixth-grade level. Now, there are other on-page optimizationsyou can do like adding open graph meta calls or OG tags for short. These will allow you to customize the designations, descriptions, portraits, and other intelligence when your pages are shared onsocial media structures. There’s also Schema markup, which is codethat helps search engines understand your content and better represent itin the search results. For example, these sheets use the recipeSchema type so Google is able to show things like the recipe’s rating, the numberof elects, the total time to acquire the menu, as well as nutritional information. If you have a WordPress site, then you canadd OG tags and schema with plugins like RankMath or Yoast. Now again, the most important part of yourcontent is that you’re striving to satisfy searcher intent. Yes, the technical things are important very, but they’re more like the icing on the cake.So here’s a full on-page SEO checklist. Take a screenshot and make sure to subscribeto our path because next week, I’ll be releasing our next module on anSEO strategy announced associate structure. Or if you’re watching this at a later date, all of the links to our videos should be in the description. I’ll told you in the next module ..

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