On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs


Hey, it’s Sam Oh and welcome to the secondlesson in the on-page SEO module. Today, I’m going to show you how to createa page that’s optimized for scour. Let’s get started. So as I showed you in the last lesson, onaverage, the top position sheet grades for practically 1,000 keywords. For example, Healthline’s page is clearlytargeting the query, “how to lose weight fast.” And sure enough, they’re rankingin the top spot. Now, the traffic to this page doesn’tcome from simply their target keyword. It comes from the combined effect ofranking for thousands of queries. And when we sum up the traffic from allkeywords, it fixes up well over 100,000 monthly search inspects only from the US. In fact, if we look at the page’s keywordrankings, you’ll see that the target query “how to lose weight fast” merely sendsthem a small percentage of the total monthly pursuing traffic.Now, in order to rank for a ton of keywords andget a ton of search traffic you need two things. The first is a page that’s optimized to grade. And the second are backlinks. In this lesson, we’ll cover how to createan optimized page and we’ll tackle connections in the next module. Okay, so with on-page SEO, there aretwo main things we need to cover. The first is arguably the most importantand that’s to ensure your page slakes searcher planned. We’ve already covered the 3 C’s of searchintent which again will give you very basic guidance on the type of content to create, the format to use, and the slant to go with. But the actual content itself is what’ll leaveyour tourists satisfied or dissatisfied. So you might be wondering what exactly doI write about in order to satisfy searchers? The short answer is to learn from your competitors.The top-ranking sheets are rankingat the top for a ground. Google and other search engines deemthem as the best nominees to satisfy a searcher’s query. So they’re clearly doing something right, atleast from financial perspectives of a search engine. Now, while the contents will alternate from topicto topic, the road you study your competitors’ content will be more or less the same. Let’s go through two examples. So let’s say that we want to create contentthat targets the query “best golf club sets.” To start, I’ll go to Ahrefs’ KeywordsExplorer and search for the query. Then, I’ll scroll down to the SERP overviewto see the top-ranking sheets. Now, if you don’t have an Ahrefs report, you can use our free SERP checker tool to do everything I’m about to do. Alright, so looking at the SERP, we want to pickout the top 3 or so relevant rank results.And by related, I’m talking about pages thatmatch the dominant search intent based on the 3 C’s we’ve discussed so many times now. So in this case, a majority of the members of sheets are blogposts in the listicle format with freshness as the content angle. So that signifies, we wouldn’t look at pagesfrom Amazon or Golf Galaxy because these pages are clearly ecommerce category pages, and are therefore outliers to the dominant search intent. We’ll likewise exclude the sheets from Golf Digestand Business Insider, since it doesn’t look like they’re intentionally targeting our query. So I’ll open up these three sheets in new tabs.And what we’re going to look for are similaritiesin their content – specifically in the subtopics. And we’ll too look to deepen our understandingof content format and content slant. Looking at the first page, you’ll see thatthey’ve created a roster of categories for the most wonderful golf club organizes. So there’s best selling, best gameimproving cast-irons, and so on. Looking further down, they have a subheadingwhich is the make and model of the golf club set followed by a brief review of the clubs. The next sheet also has a summary basedon more broad lists like best value, fee pick, and best choice. And based on the table of contents, you’llsee that they followed a similar formation where the make and model of the clubsare used as subheadings.They also add a brief description of the organizations, as well as some skimmable bullet pitches. And the final page does pretty muchthe same thing. They use subheadings as the make andmodel followed by a short review. Now, unless you’re a golfer, you are not able havecaught this minor, but perhaps important detail. All of the pages are talking about here prepares thatwould plead more to beginners. For example, they all talk aboutCallaway’s Strata set. And they all include makes from Wilson Staff. In my opinion, these wouldn’t appeal toan intermediate or advanced level golfer. Alright, so at this quality, we know that weshould create a listicle blog post with freshness as the direction. We also know that the content shouldlikely be targeted at beginners. A couple common starts that were mentionedin all berths were the Callaway Stratas as well as a define from Wilson Staff. Now, it’s important to note that you don’thave to include these in your announce, but it’s simply an watching I had made.We likewise visualized that the top 2 out of 3 pageshad top selects for categories like “best game improvement clubs” as well as”best organizations for the money.” Finally, we know that the subheadingsshould be the name of the club determined. One other thing I recommend before you startwriting is to do a content chink analysis at the page degree. A material divergence analysis at the sheet stage willshow you common keywords that the top pages are grading for where your page isn’t. But since we don’t have a page, we can stillfind common keyword higher-rankings amongst a few top-ranking pages expending Ahrefs’Content Gap tool.To get started, go to Ahrefs’ Site Explorerand paste in any one of the URLs. Next, manager on over to the Content Gap tool. Now, I’m going to make the three URLs weanalyzed and settled them all in the top part of this instrument. So what this is saying is show us keywordsthat any of these targets grade for where at least one of them ranks in the top 10. Now, if I operate the search, you’ll be able tosee the keywords that these pages rank for and the position that they’re ranking in. As a general rule of thumb, the more URLsthat rank high for the keywords, the more relevant it’ll be to your material. So to restrict our exploration down a bit, I’ll clickon the “intersections” dropdown and adopt both 2 and 3 intersections. Meaning, merely is demonstrated by keywords where atleast 2 of our targets are ranking in Google and at least one of those targets isranking in the top 10. From here, only skim through the list andlook for interesting subtopics that might be worth adding to your post.In addition, you may be able to learn someinteresting things about the public as well as the language they use. So as “youre seeing”, people who search for thisquery are mostly looking for men’s organizations. People want to know the best clubsfor the money. They want to see cheaper alternatives. And others are looking specificallyfor a fixed of cast-irons. These are all things you should consideras you craft your content. Alright, so forearmed with this information, youshould be able to create a great upright with the searcher in spirit. And while the content is the most importantpart, there are also a few more “technical” on-page optimizations you are able to do. Let’s go through a few of the mostimportant ones. First is to include your target keywordin your entitle when it starts sense.Adding your target keyword to yourtitle should be directed naturally. For example, our entitlement for this post is “4 5Best Free SEO Tools( Tried and Tested ). ” And “free seo tools” is our target keyword. Now, there’ll be terms when it makesmore gumption to use a close variant of your target keyword. For example, this pole is targeting the query”how to get youtube subscribers.” But our entitlement is “9 Behavior to Get MoreYouTube Subscribers” because we went for the listicle slant. The next thing you can do is to usea short and explanatory URL slug. Short and descriptive URLs help peopleimmediately is aware that the sheet is about before even visiting them. Really look at these two URLs. They’re on the exact same topic, but oneis much more illustrative than the other.This part of the URL is called the slug. And the easiest way to choose your fain\xc3\xa9ant isto use your target keyword where gaps will be replaced with hyphens. Again, you should only do this when itmakes sense, so you don’t need to worry about forcing it. Now, if you’re wondering if you should usesub folders to describe lists, that’s entirely up to you. Alright, next is the meta description. The meta description is HTML code that’smeant to briefly summarize your sheet. And search engines often use thistext privilege within the SERP. To my best knowledge, meta descriptions aren’tused as a rank signal, but they can influence click-through paces. And for that reason, I think it’s importantto add to your sheets. Now, it’s important to note that accordingto our study of 192,000 pages, we found that Google rewrote meta descriptionsnearly 63% of the time.So I wouldn’t deplete a ton of time onthem, but you should still include them. Alright, next up is to add internal linksto and from your sheets. Internal links are attaches from one pageon the same domain to another. And they’re super-powerful because they canpass link authority to other related sheets and they likewise facilitate search engines betterunderstand a page’s materials. For example, if I had a site in the careersniche, and I was writing a post about how to write a cover letter, then I’d clearly wantto add internal relates from other related pages like one on how to write a resume.More importantly, guests who want to learnhow to write a resume is very likely want to know how to write a cover letterand vice versa. To find opportunities, you can go to Googleand search for site: yourdomain.com and then add the topic you’re writing about. Then visit relevant sheets and see if there’san opportunity to add an internal link to your brand-new announce. Instead, you can use Ahrefs’ SiteAudit tool completely free. Just sign up for an Ahrefs Webmaster Toolsaccount, validate your website and then run a crawling. Then you can head over to Link Explorerto find internal linking opportunities. We have a short but supportive video on how todo this on Ahrefs’ Product Updates YouTube channel, so I’ll attach that video upin the specific characteristics. Alright, next up is to optimize your portraits. In the last 28 daytimes, we’ve had over 4,000 pay a visit to our blog from Google image search.While that pales in comparison to our 500,000 monthly organic blog tours, it’s still 4,000 tours. Now, optimizing your likeness for SEO is 3-fold.# 1. Name your portrait registers appropriately. For example, this is a picture of a puppy. If you took the photo yourself, then chancesare, your smartphone or camera mentioned it something like IMG_ and then a million amounts. Instead, reform the filename tosomething like “puppy.” Not exactly rocket science, but accordingto Google, filenames can give Google evidences about those matters of the likenes.# 2. Use descriptive alt verse. Alt text, short-lived for “alternative text” is anHTML attribute that goes in your image tag. So the syntax would look something like this, where the alt value should describe the persona. Alt text helps improve accessibility for thosewho are using screen books or if the idol fails to load, visitors will be shownthe alt text instead. Now, Google recommends “creating helpful, information-rich content that uses keywords appropriately and is in context ofthe content of the page.” Yes, Google explicitly says to use keywords, but they likewise say to avoid stuffing keywords as it upshots in a negative user experienceand may cause your website to be seen as spam.Meaning, don’t do something like this. Now, looking back at the syntax, ouralt text isn’t exactly explanatory. So let’s alter that to something like”puppy sitting on a couch.” If you use WordPress, time compute your alt texthere when inserting your portraits and the CMS should do the remainder. Alright, the third thing you’ll want todo is compress your portraits. Constricting images forms your idol filesizes smaller, leading to faster load seasons. And PageSpeed is a Google ranking signal. There’s a free implement for squeeze imagescalled “ShortPixel” which has both a web interface as well as a WordPress plugin. And the last thing I highly recommendis to optimize for readability.Here are 5 simple but effective tipsyou can use to improve readability.# 1. Write in short decisions and shortparagraphs because no one wants to land on a page with a huge wall of text.# 2. Use descriptive subheadings so peoplewho are skimming the section can easily find the things that are important to them.# 3. Use a large enough font that’s easilyreadable on both desktop and portable.# 4. Avoid using large-hearted texts. It’s more important that peopleunderstand your content. And# 5. Write as you speak. Your content will be more conversationaland witty to read. A free implement I recommend exploiting is calledHemingway app. It’ll give you some writing tips-off aswell as a readability point. I’d recommend trying to keep things ator below a sixth-grade level. Now, there are other on-page optimizationsyou can do like adding open graph meta tags or OG tags for short. These will allow you to customize the titles, descriptions, idols, and other report when your pages are shared onsocial media structures. There’s also Schema markup, which is codethat helps search engines understand your material and more efficient represent itin the search results.For example, these sheets use the recipeSchema type so Google is able to show things like the recipe’s rating, the numberof votes, the total time to clear the meat, as well as nutritional intelligence. If you have a WordPress site, then you canadd OG labels and schema with plugins like RankMath or Yoast. Now again, the most important part of yourcontent is that you’re striving to satisfy searcher intent. Yes, the technological things are important too, but they’re more like the icing on the cake. So here’s a full on-page SEO checklist. Take a screenshot and make sure to subscribeto our channel because next week, I’ll be releasing our next module on anSEO strategy called link building.Or if you’re watching this at a later date, all of the links to our videos should be in the description. I’ll told you in the next module ..

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