Page Speed: SEO Mythbusting


what do you think I like fallacies about sheet speeds and especially is sheet accelerated in higher-ranking well a great deal of parties think that it’s a big ranking factor in fact I was literally looking at a document that a company had produced as its document actually has spoken about SEO and you had section on SEO which is good there at least I’m thinking about it but the first thing they listed was paid speed and they were actually quite peremptory in the write-up that it was the most important ranking factor oh no and and I was like okay I’ve got to find the right way to tell them that I want them to deal with this because it’s really important and it’s clearly impact customer participation and conversion ya know it doesn’t mean you’re gonna move further three recognizes right[ Music][ Applause][ Music] hello and welcome to another occurrence of SEO myth busting with me today is Eric anger and would you like to introduce yourself because you’re doing so much material what is it that you’re doing well you know I’m a general manager of part of the digital marketing team at Perficient digital and altogether we do let’s see SEO content creation content marketing pay-per-click analytics changeover rate optimisation civilizes Twitter conference speaking that’s a fair amount of stuff to keep us in a fair amount of nonsense to keep us busy but today we’re gonna come hectic talking about sheet B it’s a great topic as so many people get onto wrong oh yeah is it quite a deep topic as well yes so what kind of questions do you have around ranking part gap craft hurry and sheet hurry in general so let’s actually start in general and time talk about why page hastened is important how’s that phone ah tones magnificent I think if you look at what you’re trying to accomplish is you’re trying to accomplish that you’re building a good website for your customers right right so now how many times have you been on the metro or in a auto or somewhere in the like countryside where you didn’t have incredible receipt on your mobile phone and you basically just like really quickly trying to find something out and it precisely took ages for the content to actually show up that’s distressing isn’t it it is pain and in fact on some locates that can happen when you are in a arrange where you’re perfectly strong yeah yeah and that’s that’s not that’s so stymie right and you don’t want to frustrate your customers right and we as a search engine do not want to have users stymie when they like ensure material so for us it constitutes gumption to consider fast web sites a little more helpful to the users then very slow web sites right it does make sense and I predict my thought process in this has always been that well yes it’s likely that you’re using at some levels of ranking family but you can’t make it such a strong ranking factor that you won’t display the most relevant content yeah absolutely so yeah if you have bad content if you are the fastest website out there but the Coenen is not enormou then that’s not helping you right right I mean to get the content you don’t want immediately it’s probably not what the users precisely like I have a blank website it’s the fastest website ever yeah well ours so but it does make sense to consider it at least at some height and there’s actually a merriment duo of statistics I think they’re both from Google one is that something like 53% of sessions are abandoned if it makes longer than 3 seconds for the page to load and then the assistant statistic is and I think it’s a little bit all but still the average page takes fifteen stage three seconds oh what a frightening combination is frightening it’s know in it it’s so many different factors right sometimes it’s slow servers but sometimes it’s just like the server answers really quickly but then there’s a ton of JavaScript that has to be managed for some JavaScript is a very expensive resource because it has to be like amply downloaded and then parse and then executed right but yeah we are therefore hinder seeing this and everyone knows this and anecdotal evidence is there as well like you have studies you have the anecdotal evidence of you sitting in front of the website running like ah and I just imagine being on a metered attachment where you actually spend by megabyte when you fly or something is like you can buy 20 megabytes for 10 euros or something and you’re like oh okay open one website you said what was it 15 megabyte is D is the average or something that involves 15.3 50 second yes but yeah so they you can’t just imagine like how much data you were pulling in these 15 seconds yeah in fact I did visualize I really was looking at this Jes yesterday there is these data from think with Google where vary by market sector it shows the average web page size and they’re all even the megabytes grocery and I think your recommendation is 500 k bytes or well fewer the better the few of such matters genuinely right and just think about it like I grew up with entire video games on like two or three floppy discs which each fit like a megabyte and and a half or something so you know why are we doing this on the web now hmm what a great idea well maybe we should help people rapidity their locates up what do you think that’s the thing and that’s why higher-ranking these my speeding is also an important factor but as you say like content still is king like there’s no question about that right perfectly how do you think people are thinking about page speeding as a standing part is like what are they what are they trying to do when when they are trying to optimize for it so well in terms of what they try to do I think there’s a few things that people are really good at thinking about related to page hurry so I review almost everybody recognizes that idols are a potential issue and you are well aware certainly pre sizing the persona rather than spawning the browser get it on for example and things like that and and and so they get to that first level of optimization right but I think there’s other things that they find a lot more difficult so for example the idea of not lading the content below the bend until the content above the fold pose of course that’s a little harder to implement and we have native lazy loading for epitomes now so that’s something at least yes it is something and then I belief another thing that they have trouble with is and you actually mentioned in a moment ago the idea that the the lane you’re hosted and the nature your CDN is set up can be big ingredients if those aren’t actually set up properly first of all they might not have the CDs oh yeah but now you may have it and it may not be properly configured as well laughing and trash we’ve seen all of this yeah accurately and and then it could be as simple as I need more recollection in my network server or or you are well aware a dedicated server when I’m on a shared server connect well that sounds pretty solid but is there any errors of youth that are going on like what’s happening here where’s this coming from is that true so I do envision perhaps I could stay the myth almost as an inverse is there there too focused on time a few surface level influences oh yeah and they don’t realize there’s other mantles there’s strata to this yes although there’s another thing I can propose actually as a delusion if you will which is if I go into and get my lighthouse tools report on a sheet and and I see it says oh this will chip six seconds out of the onu era and then they do that thing and the sheet didn’t speed up by six seconds and I don’t think people is known that some of these the picture is stranded oh yeah so yes I did something good but I have four other problems that off yes so I do hear a good deal of parties coming some interesting on that yeah and lighthouse is a tricky one to begin with because people are getting confused by the idea that what they’re determining in lighthouse is what what users are seeing and that’s not the case as you are literally testing from your machine from your browser from your internet tie and not certainly what really where people are experiencing when they’re on their mobile phones on a sporadic linkage out there so I think it’s important to remember lighthouses sip data all right and it manufactures predictions on what you can improve but that doesn’t necessarily mean that whole now you’re all “re fine” do you also think that people are paying too much attention to the scores itself because I hear that a lot yeah so like the Moose is like oh no we were utilizing the lighthouse value for ranking that’s not happening that’s not what we’re doing right no exactly in fact they get too attached to that’s cool and sometimes it misleads them and thinking that they’re doing just fine when they actually still have questions yeah and another area that I examine parties running into is it jobs punishment from my phone but the subscribers doesn’t have such a neat phone so you have to remember that there’s different manoeuvres yeah and you could see that in Google Analytics you can actually figure out what machines you were witnessing site and then you can precisely try to understand it best way would be to buy one of the phones that is most prevalent on your locate yes I like have a look very interesting yeah and I actually shared a move in one of my shows recently which pictured data actually you first CNN on processing and it was around three seconds for the high-speed phone but by the time you got to get a user with a less than $100 phone it was you know yeah seconds to load and you just really need to remember that you know the users have all different all the other device yes yeah probably wanna do a good job by the great majority and perfectly and you wanna may be aware that a slow phone on a gradual contact is like the worst situation you can probably run into in this kind of situation and you can use things like webpagetest to get a better feeling for how that was feel like you can test from different locations or different system ties okay I is undoubtedly recommend doing that yeah that there’s so much more that you can do and also if you have a website that is listed in chrome user experience report or crux yes then definitely use that as well and I envisage not many beings are trying that out right well it’s good to get real real real data real user metrics utterly yeah utterly well in fact you can broaden that article of admonition of well beyond the sheet accelerating on receding not no way it relates to all manner of aspects of things around portable for example because we have everybody who layouts for a desktop and then yeah has to slam that down into a mobile phone format maybe designed for the mobile and then it’s kind of easy to figure out how to run it so yeah yeah accurately but for the sheet accelerate conversation absolutely you just have to do that unquestionably right and yeah I mean it’s it’s such an important thing and people do you recollect the entire squabble where people are like amp is a ranking factor oh my yes it’s not and then beings are like button mmm-hmm and sheet accelerate glued into that as well right em gives you a certain expectation that you can have for your places in the search results and I’ve seen good fast websites grade higher than the hesitancy so they mmm maybe perhaps it is not the most important ranking factor but it’s definitely a significant one as in like sheet rapidity is an important ranking factor right and not so much emphasis like this little batch that establishes the subscribers an expectation that they can have about it but sheet rapidity matters now for your users and it matters now for your alterations as you said sometimes it’s configuring your CDI coming a CDN configuring your CDN making sure that caching is done right and making sure that you architect your websites and entanglement apps in the way that they’re they are fast by default right if you can do that without amp then that’s fantastic amp is a magnificent toolkit to help you do that if you don’t know how yeah and you could go with progressive network apps as well by the way yes very nice because of their ability to preload content into hash on your phone so a great deal of epoch the subscribers solicits the sheet it’s endlessly yeah yeah that’s true yeah so that’s another way to bark a feline no I’m not supposed to say that that’s a really uncomfortable disagreeable for felines yeah so take it the room I wanted it yeah so any anything else around PageSpeed where you’re like what’s happening there any questions you have on PageSpeed I necessitate really I guess it’s reasonable to person if there’s not any prospect of Google dialing up that higher-ranking notch it’s basically you’re kind of plan with what you’ve done I symbolize I is a well-known fact that algorithms convert all the time label will say all the time but but merely from the reasoning perspective the issue that we talked about previously between the relevance of the content being well content yeah and it’s still gonna be lord absolutely right result you miss the relevant cost you have five right results and maybe not just something up yeah like if you have if you have two decisions that are basically doing fine content wise we would probably get the one that is faster more for importance and yeah and also I think it’s important to understand that we’re not doing it by tally or light-footed residence or something like that yes it is more we’re bucketing pages into like this is a programmatically slow 1 this is an okay one and this is a fast one you be understood that in the speed report as well in the search console privilege so I contemplate people need to just like figure out if they have really slows sheets that how to realise them quicker probably affair in the middle bit you also want to go to the fast part but it doesn’t matter if you have a lighthouse score of 90 or 95 that doesn’t really change alright Eric thank you so much for being now and talking all the things space quicken with me that was amazing and I hope that everyone liked it and leave comments and likes with us and thank you very much yeah hope you all enjoyed it I hey everyone so next occurrence is gonna be with my fantastic client Rachel Costello and Rachel what have you raised for us we’re gonna be talking about canonicalization and URL deduplication bangs really cool don’t miss it see you then

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