Hi, I’m Erica, I’m the teach at Scout Digital Training I’m here to give you a brief overview of the third course in our line of three short-lived routes, Introduction to Search Engine Optimisation( or SEO ). I am really fierce about anybody who’s responsible for managing their own website, managing and creating website content, understanding exactly what SEO is, what SEO is today, and what you can do to improve your material and give your website the best chance of ranking well in search engines. There is a huge amount of misinformation that exists, that people are aware of, or “ve heard of”, and this is all about cutting through that, and acquiring sure you have an understanding of what present trends are and real, practical lily-white hat things that you can do to give your website the best chance of grading in search. I’ll running around through to start of with, the difference between SEO and SEM, as often there is a little bit of confusion between the two, and then formerly we’ve got that cleared up, we will be focusing very much on SEO.I’ll be explaining how search engines work, because I find that once people understand the process that search engines go through of indexing and then ranking content, it actually facilitates cement the reasons that recommend certain techniques and it stirs it easier to remember them when you’re doing it on a regular basis and from then on most of our time is going to be spent focusing on keywords, but not only the keywords themselves we’re going to be figuring out what you actually need to be doing with them on your website in your filenames, in your page formatting so that you can determine your website not only beautiful to search engines, but handsome to pilgrims as well because they are hugely important and we often forget about them when we are talking about SEO.Beyond that we are also going to be shield backlinks, with a focus on quality backlinks, other procedures that affect how your website is graded in search engines, implements, and tips and subterfuges that I use, like Google Webmaster Tools, that really do have a positive effect on your website As you can probably tell, SEO is something I’m really passionate about and talk could about all day. I’m going to cram as much as possible into half a date so that you can come away understanding what SEO is, but beyond that what you can actually do to optimise your own site. This route does work really well in the series of three short-lived routes, with Google Analytics, because apparently once we try and attract more beings to our website, we want to know what they are doing once they are there, so that we can then try and improve it and attract more parties again to our site.So if you do sign on for two directions or three trends, there is a great discount, and with all of such courses there is a limited number of participants, so please do sign up soon if you are interested. I am really excited to present these to you, I think you will get a huge amount of value from them, and I certainly look forward to seeing you there ..