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SEO in 15 minutes

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Hi I’m Fiona from DIY Digital andyesterday I stumbled across Google’s own Search Dngine Optimisation starter’sguide and I thought that’s really interesting hearing it from Googlethemselves what are they saying we need to do as business owners tooptimise our website. Well I went there and it’s 8,500 words and if you printit out on a Word document it’s 33 sheets. 33 sheets and it’s astarter’s guide. That’s extraordinary! We can’t get through that. So here it ishere’s the SEO for Dummies in 15 hours based on Google’s own articles so I’vetaken the contribute from what they’re saying. I’ve summarised it, digested it andI’m about to give it to you in 15 instants. SEO for Dummy here we come. Right the first thing is is they have the contents. Their contents are Getting started Help Google know your content Tell Google which sheets shouldn’t becrawled Help Google( and users) understand your material Manage your figure inGoogle search results Organise your website hierarchy Optimise your material Optimise your images Make your site mobile-friendly Promote your website Analyse your search performance and user behaviour and an appendix with some URLs So that’s their contents we’re going to follow those same materials So their getting started chapter to begin with tells you about the lingo I’m not going to use any lingo in this video so we’ll skip that.It also then invites the question Are you on Google? Well Google yourself. Google your Business Name. if you’re announced Adelaide Dance Shoes Google Adelaide Dance Shoes Do come up? Well if you come up you know you’re on Google there’s a good way to check it. If youdon’t come up two things to do either check with your website developer. Askthem, how come I’m not coming up? You’ll have to entrust it back to them.Or, here’s a gratuity. Get your website, the link, on another website. yeah. so if you belong to a neighbourhood Business Association let’s say then ask that Business Association to list your business and ensure that your website associate is on it. or your LinkedIn profile put it on your LinkedIn profile. get a link from somewhere else to your website Now they likewise talked about the techiething Google Search Console. Google Search Console is a bit techie we’re not going to cover it now but website makes know about it and so they will investigate that option for you if you are required that. Do you need an SEO expert? they actually cover this, Google cover this in their Starters Guide and they sit on the fence basically “theyre saying” well you are able to, you might not basically it’s one of two things guys you either is necessary in order an SEO person to help you out or you need to be prepared to articulated the learnt from yourself learning and practice and meter and then you can optimise your own website.It’s one or the other else, it just doesn’t get done yeah okay so Help Google find theContent is their second section. if you like and it’s a repetition of their firstsection so no need to cover that. ok next slouse is Tell Google which pagesShouldn’t be Crawled well very techie this is a Starters Guide this is SEO for Dummies that’s advanced. Help Google and Users Understand your Content now here’s the nitty-gritty we’re going to get really into stuff in this one. HelpGoogle and Users Understand your Content you think it would be easy wouldn’t youyou think this would be so easy but how many businessowners do I come across that get this wrong and they actually do so here’s a couple of things Call a Spade a Spade.And call a Bucket a Bucket. you do not call it a Digging Device with a Handle it’s a Spade you do not call it a Water Holding Unit it’s a Bucket. okay so many business owners want to be smart here’s an example that does ability to you Are you a teach or an professor? here’s a look at Google Trends you cansee here the blue line is schoolteacher the cherry-red text is instructor parcels more peoplesearching on the call coach than they are searching on the expression educator so ifyou want to be found in Google for the services you offer don’t describe yourservices and as an educator specify the following as a teacher here’s Doctor versus Health Professional here’s Moisturiser versus Bodycareokay don’t it we all like to call it body care or surface attend or something elseyou know what kinfolks everybody’s still calling moisturizerokay here’s coffee versus latte okay we can be nice and swank with latte if wewant but chocolate is going to get your place optimized because that’s whatpeople “re looking for” in Google so when we say help Google and usersunderstand your content find your material use the words that people use inreal life okay so business owners want to be too smart often please don’t bestate the bleeding obvious okay now also in this section Google tells us not tohave our website as a disorient don’t have jumble think of a real estate agentwhen they come into your residence and those are get rid of that and get rid of thatget rid of the clutter same with a website get rid of the jumble look atthis picture it’s messy it’s untidy look at that illustrate ooh that’s nice isn’t itnow someone with this picture might say but I would be able to find my whateveryou’re looking for yeah it’s not about you discovering it.It’s about the visitorfinding it. okay it’s about having an accommodation B& B and your welcomingpeople into this room if you welcome this into this room this kitchen herethey’ll take a stab in the dark and find the knife and forkings they don’t needto be out on the bench to see they need to be in the draw that they expect themto be in that most kitchens have them in so go by the conventions of what other websites are doing parties will be able to understand whereto find stuff now let’s have a look at some real websites let’s have a lookat the plumbers website it’s got 24/7 disaster plumbing.Whereis it? Where is this plumber? Because that’s one of the first things you wantto know when you go to a plumber place. Oh, okay okay right up there in small-scale whitefont it says Adelaide now is that helping users or Google find the contentnot really I don’t think so state the bleeding obvious and whenyou’re a plumber one of the obvious things you want to state is whatservices what’s site sorry that you’re in and here’s another plumbingwebsite on their navigation menu plumbing doesn’t actually facilitate mebecause I know I’m at a plumbing website it does help me that it says exhaustions andsewers, ocean heaters and gas that helps me understand what type ofservices you volunteer but plumbing is redundant on this menu because we’realready at a plumbing place here they do have Adelaide up neat and high so I cantell which area that they’re going to service so that’s quite nice here’sanother one that has Adelaide up and high and yeah they haven’t got the serviceslisted but they have a clear works button and when I drop down I can seeblocked drains, hot water system, rainwater tanks so nice and easy niceand easy on that one okay let’s go to their portable copy because of coursemobile is super important particularly for plumbers and what-have-you so here wecome back to this one and now I can’t tell at all where they are I exclusively haveone choice gas fitting.Business owneds desire sliders affection sliders and I can see this gas fitting ones going to slide across maybe say something elsethe first one says gas fitting the second largest one says I don’t know bathroomrenovations and the next one says emergency plumbing whatever it says Ihave to do the work it’s not render it to me and this may seem small fry butthis is what Google conveys when they say let Google and users understand theywant it certainly straight away so straight away I get gas fitting but I don’t getthe other service and “Your Local”.Great! Regional to where? I don’t know San Diego, Birmingham, Wellington – where exactly are we regional to you? Cause you know what guys, I can’t tell from that. The next one yeah that’s got areally good click to call phone number actually up high-pitched. Great. Fast AdelaidePlumbers. I can see straightaway on their portable that they’re Adelaide. This next one now, ok book online so that’s what they just wanted to do rather than reverberating i had toscroll down to get Adelaide but I didn’t have to scroll that far so you knowwe’re talking about being really really obvious and that’s what Google talksabout in this paragraph when it says help users and Google understand yourcontent. Keep It Simple Stupid. the KISS principle. The requirements of this regulation also talks about a entire bunch of coding trash description meta labels, structured data markup, ability tags. Too technological for a Starter’s Guide I belief and certainly too technical for SEO for Dummies so that’s out but I will saythis if you have a Wix site or a Shopify site or you have a plug-in onyour WordPress site that helps you with SEO often they’re saying set the metadescription now or a snippet now or made a page designation there they’ll call itslightly different things a preview a Google preview something-or-other use what your platform is kind of prompting you to do because it’s probably and possiblycovering off some of this stuff here so certainly probe that depending onthe website platform you’re using Wix, Shopify, WordPress whatever.The nexttopic is Manage your Appearance in Google Search Results. Wellbasically they’re repeating all this stuff about description meta call so youknow basically we’ll left open at that. Organise your Site Hierarchy. This isanother one that business owners get actually captured under but it is your jobto do it it’s okay let’s give the example of footwear let’s say you sellfootwear and let’s say there’s different types of footwear let’s say there’sboots, sandals, evening wear, project wear, work shoes, night shoes. let’s just saythat’s the four and let’s say there’s a pair of shoes that fit in both theevening shoes and the work shoes they could be worn for either so you’re goingon well I don’t know where to frame it Make a Decision if you can’t make a decision how do you expect Google to or how do you expect the user to now you might be able to allocated a sub or secondary categorylater on whatever but in the initial stages you need to decide what is thehierarchy of information on your website okay that’s your decision so be bold becourageous make a decision All right.Now Optimise your Content. okay here’s a got a couple of easy tips and Google open itaway in their Starters Guide I’m just summarising it here for you. Make it Useful. Make it Interesting. Make your material helpful and interesting not so hard make it easy to read okay not long texts not long sentences unless you arean academic you know you you’re actually in that and your customers as well areinto that academic because you don’t seem stupid to them but for mostbusiness owners make it easy decipher short-lived convicts short statements really itcomes down to that that helps optimize your content. Format your material withheadings and bullets and clauses lay it out so that it regards easy to readyeah so make it read well and make it look good that’s Optimising your Content. Optimising your Images. Heap of things we can do here. don’t load up really big images because that’s gonna gradual your locate down so your likenes size materials butalso your portrait naming okay so when we upload an portrait it might be bydefault announced cannon1 23. jpg since we are took the photo with a cannonyou know camera and that’s just how it came change it before uploading it toyour website as boy in tree or Adelaide in autumn or something thatthe portrait actually represents yeah so call your images by proper names andwords that make sense to the image so that’s Optimising your Images yeah Make your area mobile-friendly okay guys we’ve heard it and Google issaying it in their Starters Guide if you have a website people still need to pinch zoom to see that website to read thetext you just got to get a new website that that’s just the bottom linethere’s no easy choose you’ve got to get a new website so make it mobile-friendly youwant white space around the buttons to click and in various regions of the if you’ve got linksto sound have a little bit of a lily-white cavity so people can click you know thinkabout it as being thumb friendly yeah you know because people are on theirmobile phone with their digit so think about your mobile place being thumbfriendly and that’ll get it on for you not too busy and scroll friendly yeah Promote your Website.Now this is what Google is telling us to do. Don’t relyentirely on Google if you’re not promoting your own site why shouldGoogle care yeah so that means you know in your emails hey have you inspected my website sheet or on your LinkedIn profile or the Business Association I mentioned beforeor your social media canals on your business cards get your website seen andreason for parties to visit it and read the material on it outside of justSearch Engine Optimisation. yeah it might even be paying for ads to go to your website however you do it they expect that you’re going to promotethis website off Google in some other way as well and that will help yourGoogle higher-rankings yep and down to exactly two last-place sections.Analyse your SearchPerformance and User Behavior. They go back to talking about Google SearchConsole I don’t think Google Search Console is for apprentices certainly notfor starters and certainly not for dummies so we’re just not going to gothere but I will say this Google Analytics it is free and you should hookit up to your website because that is really quite useful that’s also a bithard to get used to but time these two stats right merely the two fleshes thatyou’re after you can get parcels more from Google Analytics but let’s just concentrateon two for the dummies okay one how many parties are coming to your place is it 50 or 500 a few months. How Countless? and then Where are they coming from? are they coming from social media are they coming organically are they coming from paid ads sojust focus on those two statistics to begin with learn more later on but they willhelp you understand the performance of your website and additional resources ifyou’ve got down to paroles 8,000 – 8,500 you’re up to the additional resources where they give you 7 additional resources and6 2 connects that you can go further reading if you like but if not you don’tobviously have to go there so I’ll give the link to the Google Starters Guide below so you can go there for yourself and speak the full clause but I hopeyou’ve experienced this SEO for Dummy starter’s guide my own copy of itsummarised from the Google article if you’ve liked this video delight dosubscribe thumped that subscribe button delight do’ lawsuit I’d love to have you as asubscriber and delight do feel free to visit us at diydigital.com.au

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