– When I got started in SEO, there were dozen of implements out there. They were all expensive, and, hey, unless you craved standings, you would have to payfor one of these tools. But ages have changed. There’s not just dozens of implements now, there’s several hundreds of tools. And because of that, there’s a lot of free ones as well. Hey, everyone, I’m Neil Patel.And today, I’m going to breakdown why you should stop paying for SEO implements, and only use these four free tools if you want to rank number one on Google.( joyou popping music) Before we get started, make sure you subscribe to this channel. That space, as I releasemore content like this, you’ll get notified. And if you’re on YouTube, clink the alert notification. So, implement number one. You ready for this? Google Search Console. Here’s what I affection GoogleSearch Console for. I do a analogy of my transaction right now, for the last 30 epoches, to my commerce six months ago.And I look for the pages thathave the biggest drop off in marks and clicks. I now know that these are the pages that I need to go back on my website, is now going adjust and inform. Think of it this mode. There’s over a billionblogs on the Internet. That’s roughly one blogper every seven parties. Do you think we need thatmany blogs out there? No, that’s too many! Just imagine how muchcontent is being created with over a billion blogs. Now check this out. The pages that have thebiggest drop in traffic are the sheets that, hey, search engines are nolonger ranking as well. So, if you back intothose sheets, those uprights, you are upgrading them with the latestand greatest datum. You may lend some videos if you think that helpsimprove the experience.You delete the stuffthat doesn’t make sense. You shorn out the flub, because sometimes, you may have just long articles because you were tryina keyword stuff. Whatever it may be, ifyou just go in, update it, and render the best experience, you’ll notice that usually within 30 dates, your transaction on those pages will go up. And if you’re not sure on how to provide the best experience, I got two recommendations for you. One is do a search forthat keyword in Google and look at all the pagesthat grade for that keyword.Look at those sheets. What do they have that you don’t have? Adjust your section toinclude all that trash. Two, I would go to YouTube, look for all the videos in your cavity that can add value to your topic, and embed them in. Because a lot of people don’t do that. That’ll help your time on siteand date on your area, which will also helpimprove your rankings.The second tool I have for you is Structured Data Markup Helper. Look, if you want thosestar ratings on your area, you want to be includedin the rich snippets, you demand your enumerate to stand out, you got to use organized data. But how do “youre using” organized data? Well, it’s complicated because depending on thetype of website you have, the structured data isgoing to look different. Whether it’s a localwebsite, national website, a e-commerce website, or it’s a website that is focusing on leadgeneration or consulting, it’s going to be different.So use a Structured Data Markup Helper, and it’ll help you doall the little things, from even doing thingslike including breadcrumbs. So that path, when someone’sdoing a pursuit on Google, they can see all those little breadcrumbs, and that helps increaseyour click through charge. The third implement I havefor you, Google Vogue. This is super important. The reason being is if your brand continuallygets examined more and more, you’ll notice that your higher-rankings increase. So, it’s all about symbol construct. And you’ll find, “Hey, Neil, “why do I need to increase my firebrand? ” Well, Google, Facebook, andall the social locates out there have issues of fake news. So, the method they’re combatingthis is ranking labels better, because they believe thatbrands, like a Nike, a CNN, whoever it may that’s a big brand, is less likely to putout phony information.And that’s true. So what the hell are you want to do iscontinually look at your brand name, comparison with your adversaries, and see how you’re originating. And Google Tendency goes to show that. And if you don’t know how to make your brand continually increase, use tools like HelloBar to collect emails, because every time you rally emails, then you can email them outusing implements like Mailchimp, which are also for free, that acces you can getpeople back to your place, which helps your brand.The other thing you can do isuse tools like Subscribers, which also has a free propose, so people can subscribe to your area through push notifications. And then each time youhave more brand-new material, new peculiarity handouts, more concoctions for sale, you can send out a approach, getpeople back to your site, which then also ripens your brand as well. Now, last-place but not least, another free tool, Ubersuggest. If you just wanted to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percentage of their aspects for free.So, if you want to site audit, well there’s a SEO auditreport in Ubersuggest that breaks down your loadtime, your entitle tags, your meta description, your system wrongdoings, your URL topics, your redirect problems. And it tells you how to fix each of them. And it breaks down in priority on which ones you are able to modify first to get the maximum amount of traffic. You’re looking for morekeywords to go after? Ubersuggest also has akeyword sentiments report. And the keyword opinions report goes to show all the keywords that you can go after. Harmonizing to Jumpshot, approximately 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, analogies, prepositions. These are all high-pitched intent keywords.So if you after them in your follow, you’ll find that you’ll getmore clicks, more traffic, and those guests thatare aligning on your area will convert becauseyou’re not just going after generic keywords now. There’s also backlinks report. You can put in any URL ofyour competitor or your area. Demonstrates you who links to them. And then you can hit up all those people, assume you put in a entrant URL, and ask them to link back to your website if your content’s better.It also has the Top Pages report. You put in a competitorURL, click on Top Pages. It’ll show you the more popular sheets on your opponent website based on search traffic, backlinks, and social shares. This will give you ideaof the type of content you should produce versusthe type of content you shouldn’t produce. And, of course, last-place but not least, there’s a traffic analyzerreport that shows you how much congestion your competitorsare getting versus you. So you have a rough analogy on what you need to doto improve your congestion. So, if you need help developing your traffic, check out my ad enterprise, Neil Patel Digital.If you have any questionson any of these tools, leave a comment below and I’ll answer you. If you experienced the video, like it, share it, explain, subscribe. Thank you for watching ..