Today, we are going to talk about the top marketing skills to master in 2020 and beyond. But before we do, don’t forget to touch the agree button and the bell button if you’re coming from YouTube, subscribe wherever you’re coming from cause you want to grow faster, both personally and professionally. All title. You know, beings use the phrase data is the brand-new lubricant. The access I look at it, data is very important and a lot of parties don’t know how to do basic data analysis, right? So you kind of have to understand analytics first.
Because you have to understand the legend that the data is telling you, and then you can actually take some action on it. So you do have to understand data analytics, and if you actually want to go deeper into the field, you should understand data science. There is an online education company that announced data tent, and they actually teach data science. And then also you can go to Coursera, you can go to edX. You can even go to YouTube if you want to learn about data discipline, and I’m sure there’s a ton of free videos out there. I would say around the data and analytics portion.
Avinash Kaushik, he has a blog called kaushik.net. It’s K, a, U S H, I K. dot cyberspace. I started learning marketing quite a while ago, and I, he still writes on his blog. He’s got, he’s got a really good blog. I would recommend speaking. I need Lytics as well. This woman’s epithet is Annie and it’s Lytics. It’s like analytics, so any linux.com so the issue is two or three resources to check out. So that’s the first thing I think you have to understand that the floor that’s being told, right?
A number of firms, especially in Silicon Valley right now, they collected a bunch of coin from venture capitalists, which is no problem, right? As long as they have, you know, a solid business example. But the problem is they anticipate a lot of business, when I talked to them, Oh, we’re just going to figure out Google ads and Facebook ads and we’re going to proportion that action. But everybody knows how to do that is currently, right? So how do you differentiate yourself? They know how to like operated the ads, but beyond that, you know there’s they’re talents that are lacking, right? So I feel, you are familiar with, to kind of make sure that you’re protected for the long term, you have to understand how to do copywriting.
So I recommend reading a book called breakthrough advertising, and another one called the boron words. Breakthrough advertising used to be like, I ponder I obtained a work forgot a couple of hundred dollars. You are to be able to get the reprints now for $125 precisely Google breakthrough publicize notebook. Right? And I think it should be able to find it. Boron words you can find on Amazon. It was written by Gary Halpert, which is among all meter greatest copywriters. He had a son that he wrote the letter to called bond Halpert. And I believe bail Halbert actually has a newsletter right now. so the issue is, you know, there’s, there’s actually another email that’s called email actor. So check that one out too. When you learn the ability to copywrite and you’re learning how to start fucking talking to people, you’re learning how to get parties to take any action, right? you’re not writing long walls of texts.
You’re mostly learning how to copyright for Twitter. You’re learning how to copyright for LinkedIn as well, right? Anybody that knows how to write long-form copy those, those are still, those people are, are very hard to find nowadays, but if you know how to write long-form copy, you can really write copy and use types of words to persuade beings, right? And that’s what you’re trying to do with your market. A pile of periods is going to be using terms when you’re sending emails to people, you’re going to be, you’re going to be writing ads. It could be writing a book. It is important to understand like if you become really good at copywriting, I think you’re going to be levels above beings, right? Versus the people that you know just know how to run Facebook and Google ads.
You’ve got to know how to move beyond that, right? I also think it’s very important for 2020 for beings to understand. That they need to pick one content channel that they’re good at and stick with it. So applying the copywriting specimen, I like writing. If I were to pick writing directs, I would pick maybe a Twitter, and I would pick LinkedIn organic, right? And I would just write on there and whatever I write on there, I’m not, well, not all the time, but I tend to see better rendition there over time.
Now, I also like doing audio too. I don’t have a problem with doing video, but video necessitates the editing section. That I don’t know how to do. It asks for some design work as well, which I don’t know how to do. You know? That’s where you need to, you are familiar with, get outside help. But you do need to understand that, content, having one kind of foundational material direct that you go after, and then learning how to repurpose that, that’s going to be very important because the one thing that you’re going to have that’s acceptable for the longterm. Is your symbol, right? So it doesn’t matter if you’re working for somebody, and it doesn’t matter if you have your own company. You must realize that your label is taking you far. Like I’ve seen a lot of beings where they’ve worked for companies and because they blogged at the same time and they built certain kinds of personal symbol that they’re able, they were pretty, it was pretty easy for them to find other, other gigs, “that’s been”, you know, next level.
Right. So I would, I would take that into account. For me. I like writing. I like podcasts more. So those are the canals I kind of go after, right? So what are you good at? And if you’re good at video, is clear that that video can be repurposed into audio records, can be repurposed into stories, can repurpose into social media berths, and the index goes on and on and on.
If you’re going to repurpose content, you have to learn. Okay. Who’s going to actually make love? Right? Can you delegate this out to people? Even if you’re working for someone, you can delegate. You can find people on Upwork. You can go to these other sources and figure out how to delegate this out to other parties, right? But you have to figure out what that re-purposing framework looks like. That workflow looks like this because there are so many roots nowadays, disparate canals out there and it’s becoming more and more competitive.
Ads are getting more competitive. SEO is getting more competitive. So how do you stand out? You’ve got to think about how you can take the Omnichannel approach. And if you’re going to do that, if you’re going to take the Omnichannel approach, who is going to help you do “whos working”? You know, the fifth piece here is basic SEO. The industrialists that I know that understand SEO, they are their next stage versus, you are familiar with, some of the other industrialists I don’t like.
There’s, the route I look at is the ones that understand, business and SEO and the ones that understand kind of business and buys. Those are the ones that have a different, they have a different, they’re called differently. And those are the ones that I generally learned the most from. You know, when you understand SEO and you understand the business, you probably understand all these other parts, right? Because SEO is like a little puzzle. And then the business is too puzzle very.
You’re, you’re, you’re creating culture, you’re hiring beings, you’re firing people. if you don’t know how to play to business for the longterm, same thing with like when you’re, when you’re doing possessions, you’re, you’re doing all this maneuvering. You’re playing all these little games, video games within a game, right? You know, when you understand basic SEO, I, you know, you, the sky’s the limit, right? Because you understand foundationally how you can build websites and build traffic rapidly, and then how you can collect email addresses.
I need how you can parlay that into retargeting parties inducing look alike audiences and, you are familiar with, having a, having a chatbot on your locate extremely. And it exactly, you know, you have email popups to collecting emails. You’re just do all these different little things that give you leverage for the longterm.
So I review having that basic foundational understanding of SEO. It’s going to go you a long way. When I look at it, single grain, our ad business, the website, when I first am entered into it, 4,000 calls a few months, now we’re about 250,000 inspects a few months. And because we were able to build out leveraging we have so many beings stumbling our website, there are beings on our email register. We were able to get a seven chassis consider because we blended an implement with the traffic that we have collected.
An email address. Put them into a sales enablement tool, but you can see the foundational piece was the SEO piece, right? So again, this comes back to copywriting. If you know copywriting well, then you can parlay that into, you know, you start out with SEO first. Once you start getting exciting, you start getting some revenue extending. You hire other people to help you. You understand the framework that you want and you build and you is built around your build.
And before you know it, because you started with SEO, now you have a legit legitimate business. And your business is getting bigger, rancorous now. Now you can play the game of acquisitions down the road. Right? So that’s how I see it. These are the five top sciences, I envision, to master when it comes to marketing. A slew of the latter are foundational, right? I think if you understand the foundational cases and you want to go deeper. You should have no problem doing so. Let me know what you think I missed in the specific comments below. What you think are the top sciences to surmount in 2020 and too whatever scaffold you’re coming from. Don’t forget to rate, review and subscribe. It helps us grow faster and don’t forget to check on the next video over there. If you’re coming from YouTube and we will see you tomorrow..