– In this video, I’m gonnashow you my five-step process for grading number one in YouTube. I recently exploited this exactmethod to rank in the top three in YouTube for the keyword SEO. I’m Brian Dean, the founder of Backlinko, the place where marketersturn for high-pitched higher-rankings and more traffic. And today, you’re gonna learnthe five most influential video SEO ranking factorsto get your videos to the top of YouTube fast. Keep watching. A couple of years ago, my YouTubechannel was contending. I frequently appointed high quality videos that provided a ton of value.But when I published my videos, crickets.( cricket sounds) Needless to say, I was forestalled. I knew that video was a strong way to grow my online business, but I learned the hardway that video merely succeeds if people actually watch your videos. And no, your mummy watchingyour videos doesn’t count. Trust me. Hey mom, I merely publisheda new video on YouTube. Can you watch it for me? Thanks mom, you’re the best. Flash forward to today andmy videos systematically get tens of thousands of views and hundreds of peoplesubscribe to my path every single month.My secret? I learned everything Icould about video SEO. Unfortunately, most of theadvice that I initially read about grading in YouTube didn’t work. You know the advice I’m talking about. Put your keyword inyour video description. Put keywords in your video filename. Write 20 calls for every video. Sure this material offers an opportunity to, but it’s not gonna rocket your video to the top of Google or YouTube. Why? Because everybody on YouTubeis doing the exact same thing. After trying all thegeneric advice that I read and going nowhere, I decided to run a cluster of experiments and that’s when I learnedwhat really drives. Solely, I discovered YouTube’s five most important ranking causes and these are ranking ingredients that very few people know about. Once I related these rankingfactors to my videos, my positions shot to the roof. I started grading forsuper competitive keywords like SEO, relation building, how to get traffic and more. And now it’s time for me to share these five grading factors with you and evidence you exactly how to use them to rank your videos in YouTube.Let’s start with step number one which is to create andpublish long videos. You may have noticed that longer videos tend to perform better in YouTube. Why? Well, YouTube’s mostimportant higher-ranking factor is your video’s total watch time. As you probably know, the moreof your video people watch, the better it tends to rank. That’s called audience retention which is an important ranking factor. Even though audienceretention is important, it’s not nearly asimportant as your video’s total watch time.That’s because YouTubewants to promote videos that impede beings on YouTubefor a long period of time. So the more total minutespeople watch of your video, the more YouTube will wannarank it in the search results. For example, let’s saythat you just published two different videos. Video one is two minutes long and video two is 10 minutes long. And let’s say that eachvideo does 1,000 their opinions and the public retention for both videos is exactly the same, 50%. That means that on average, parties watch half of your video. The total watch timefor the two-minute video would be 1,000 instants. But for the longer video, that video’s watch timewill be 5,000 instants. That means that video numbertwo will have five times the watch time of video number 1, which means that it’ll likelyoutrank video number 1. That’s the superpower ofpublishing longer videos. In fact, my video that ranksin the top three for SEO is nearly 10 times whichis significantly longer than most videos on YouTube.Because it’s longer, my video compiles more total watch experience than my opponents. And I’m able to rank above videos with significantly more ideas than mine. Okay, let’s move on to step number two which is to master the fasten. As I said, longer videostend to rank better because they accumulatemore total watch time. But there’s one bigproblem with this approach. You have to keep someone’sattention on the internet. Fortunately, my experimentations have educated me that if you can hook someone in the first 15 seconds of your video, you’ve fastened them for good. In fact, YouTube recommended to focus on the first 15 seconds of your video to maximize watch time. The question is, how do you steal people in the first 15 seconds of your video? Start your video off with the PPP formula. The PPP stands forPreview, Proof, Preview. Here’s exactly how it drives. First, preview whatyour video is all about. When I first started making videos, my intros would go on and on about why my video’s topic is significant and these long-winded introswould do people click away.Today, I cut out the fluff and tell them exactly what to expect. For example, let’s saythat your video drawings 10 paleo diet tips-off. You wanna start off your video saying, “In this video, you’re gonna learn “1 0 of my favorite paleo food tips.” That’s it. Next, it’s time for the proof. Now is proof that you can deliver. You can mention thatyou’ve already accomplished what the witnes craves, that you have lots ofexperience in your province or that you’ve researcheda ton about your topic. For example, you were able to say, “These are the same gratuities I exploited “to gain five poundsof muscle in 60 days.” Finally, punched them with the preview again. Here’s where you reiteratewhat your video is about. Now you undoubtedly don’t wanna time repeat what you said in the beginning. Instead, mention somethingspecific from your video. You can mention the number of tips, a detail from a case study or that you’re gonna sharesomething completely new. This will move your viewers curious and want to keep watching.For example, you were able to say, “And today, you’re gonnalearn about the so-called “healthy paleo diet foodthat’s actually bad for you.” Next up, we have putting yourexact keyword in your entitle. There’s no questionthat Google and YouTube are getting smarter everyday, which entails the days ofkeyword stuff in your video to the top of YouTube are long gone. That said, Google and YouTubeboth use your video’s name to understand what your video is all about so make sure to includeyour exact keyword once in your deed, preferably inthe beginning of your designation. For example, I established avideo that I wanted to rank for the keyword link build so I realise sure to include myexact keyword link building in the beginning of the designation and that have contributed to it graded in the three best for my target keyword. Okay , now it’s time forranking factor number four which is to say yourkeyword in your video.When I first came started with video SEO, I’d go back to age-old videos andoptimize them around keywords that I wanted to rank forand it very rarely operates. That’s because Google and YouTube can now listen to your videos even without a record. For example, let’s saythat only published a video about healthful desserts. Then a few weeks later, you realized that thekeyword healthy desserts is too competitive. So you go back and optimizeit around a different keyword like low carb desserts. Now this sounds smart, but it’s something that doesn’twork as well as it used to. Why? Even though the keyword low-toned carb desserts may be in your entitle, description and calls, you never said thatkeyword formerly in the video. YouTube knows this and it looks fishy. To YouTube, your video isabout health desserts, but all of your on-page metadata says it’s about low carb desserts so they won’t grade you for either keyword.That’s why I always make sure to actually say my target keyword in every video. For example, in my video about SEO, I uttered sure to say theword SEO a few seasons. Simple yet effective. Last-place up, we have user interaction signals. YouTube wants to seethat people are actually interacting with your video. The more beings watch, like, subscribe and comment on your video, the highest your video willrank in YouTube search results. Now the strategies thatI’ve testified you so far will help you naturally get more of these used interaction signals. But the report contains two simple tacticsthat I use on every video to increase my video’suser interaction signals. First, I include an annotationthat expects parties to like my video. After a good deal of experimenting, I have found that this simple annotation significantly boosts the number of likes that my videos receive.At the end of my video, I likewise invite parties tosubscribe and comment, which also increasesthe amount of my videos’ consumer interaction signals. I was originally gonnaend the video right here, but I decided to throw ina quick bonus tip for you the purpose of which is to optimizefor click-through rate. When person searchesfor something in YouTube, YouTube compensates very close attention to what video they click on. For example, let’s sayyou rank quantity five for your target keyword. As you probably know, videos ranking number 1 through four get the vast majority of clicks.But for some reason, lots of people are clicking on your video in the search results. What do you think YouTubewill think about your video? That it’s a great result for that keyword and they’ll give yourvideo a positions improve to make it easier for beings to find. So how do you maximizeyour click-through rate? Well, YouTube exhibitions threemain pieces of information in the search results, your claim, your thumbnail and a snippet of your description. Here’s how to quickly optimize all three for click-through rate. The key with your thumbnailis simply that it stands out. That means that you wannacreate a custom thumbnail that regards different than the other videos that are on the first page. For example, my video has acompletely different design and colour scheme than my event. For your designation, like I mentioned before, are you gonna include yourtarget keyword formerly. Other than that, your goal with your deed should be to maximizeyour click-through rate. As you can see, my video deed is emotionally urging. I also include the current year so people know that thecontent is still relevant.Finally, you wanna writesomething fascinating in the first few linesof your description. Most people settled a link totheir website or channel now and it’s a big mistake. Nothing looks less seducing to click on than a link to someone’s website. Instead, write a sentence or two that includes your targetkeyword in a fascinating course. For example, in my SEOvideo my first sentence is, “If you wanna rank in Google today, “there’s a new SEO rankingfactor to pay attention to.” And this attention-grabbingline does more beings to click on my make. If you liked this video, make sure to subscribe to myYouTube channel right now. Just click on the subscribebutton right here. Likewise, if you miss exclusiveSEO and traffic procedures that I simply share with subscribers, manager over to backlinko.com andsign up for the newsletter.It’s free. Now I wanna turn it over to you. Which of the five rankingsignals from this video are you gonna try firstly? Are you gonna try to create longer videos or maybe you’re gonna startoptimizing your videos for click-through rate? Let me know by leaving acomment below right now. Okay, the stage is yours. All liberty, I’ll do it for real this time. Yeah, awfully, very slight. Do it like what up? I don’t know. PPP. Your thumbnail ..