Hello, my call is Thomas. And in today’s video, we’re going to learn about the topic App Store Optimization within the Google Play Store. If, by collision, you came here because you’re looking for App Store Optimization for the Apple App Store, We have a dedicated video for this topic as well. Why is the topic App Store Optimization for Google Play apps important? Quite easy.There are 3 million apps within the Google Play Store, this means this a hell lot of contender, and you have to do your best to stand out from the masses, so that you can also attract the privilege useds for your app or mobile sport. First of all, it’s very important that Google has some kind of history within the search business. This meant that Google Play investigation algorithm is highway more experienced or method more have been developed than, for example, the algorithm within the Apple App Store.In this video, we’re going to cover the most important points that this enables you to optimize your app to be more visible within the Play Store. First of all, let’s start with You have up to 50 reputations that you can use for this field. It’s important that you brought under your brand name, as well as a short descriptive decision containing relevant keywords that help users out there uderstanding what your app is about. Bonus tip: settled emojis in your app name because, quite simple, this will help your app to stand out compared to your entrants. Next stop You have up to 80 reputations to write a short description of your app and give your useds a better understanding what your app is about before they’re going to download it. You can also use this field, and you should also use this field to put relevant keywords in there because, once again, the algorithm in the background will give keywords that are in your short-lived description a higher weight compared with keywords that are now in your description, for example.Next stop Within the Description, “youve had” 4000 references that you can use to describe your app. But, once again, we’re talking about App Store Optimization, so, therefore, it’s also very important that you leant relevant keywords within your description because, otherwise, the Play Store simply doesn’t know what you want to be found for. It’s also very important to understand that when you target keywords in the opening up of your description, they’ll have a higher force for the algorithm compared to keywords that you situating at the end of your description. Another thing to consider is how often do you echo keywords. There is no general answer that is perfect for every app out there, but to give you some kind of guidance, you should use a keyword at least three times, and maximum 5 times. Otherwise, the algorithm could either not consider this keyword relevant for your app or if you are overusing it, the algorithm could perform it as spam and you won’t be rank for this keyword anyways. When writing your description, likewise make sure that you use sections, as well as implementation emojis to structuring the contents because it will be easier for the users to read and to understand what your app is about. Next stop The Google Play’s algorithm too looks at what keywords are being used within your Developer Name, and too ranks you higher for those keywords. So this can be also a very nice idea to bring in some more keywords that are super relevant for your app and, extremely, for your app make accounting. It’s quite simple. Localize and alter your app into different languages, so you’re also going to be found for keywords from those words as well. On the one handwriting, this a good sign for the Google Play algorithm, and on the other hand, “hes also” a good sign for users within those countries because then they have a better understanding what your app is about.Remember that your play a major role for Google’s algorithm, so be sure to localize all of them. One big difference between Google’s algorithm compared to the Apple’s algorithm is that the Google is also taking into consideration This implies if you’re having a lot of installs, but on the other hand, too having a lot of uninstalls, this also hands a indicate back to Google and demonstrates them information that your app is not the high quality that it should be. So, if you’re losing visibility within the app store, it doesn’t have to mean that your keywords are not the right ones, it can also be that the quality of your app is just lacking. It’s not only about the amount, it’s also about what beings are saying.Which keywords are they exerting, because the Google Play’s algorithm also considers those keywords for your app. Last but not least, The more positions you have, the more influence your app will have within the Google Play Store, more likelihoods you’ll have to rank for most competitive keywords. If you want to find out: So, that’s it for today’s video. Be sure to click on the “subscribe” button, as well as on the notification buzzer so you’ll get a notification as soon as our next video is live. And, until then, Keep Optimizing! Next stop: the “Description.” There are a lot of people out there that say: Don’t give….No, I don’t want to say. Don’t demonstrate a *.