“We merely use 10% of our brains.” “Lightning never strikes the same place twice.” Myths are usually harmless. But regrettably, the same can’tbe said for most SEO superstitions. When you take these as sell admonition, it should contribute to consumed day and money. So let’s bust these myths and get you focusedon the things that’ll move the needle.Stay tuned.[ music] The first and possibly most dangerousmyth is that SEO is dead. Reporter say that many things are dead, like “YouTube is dead, ” “Facebook is dead, ” “Bitcoin is dead, ” and “romance is dead.” These kinds of headlines often lead to opinioneditorials that be brought to an end being nothing more than clickbait. SEO is alive and well. In fact, over the past three months, we’ve had overtwo million his trip to our blog from Google alone. So why do people continue resounding the same gong? Well, the primary argument is that Google isanswering more and more queries right in the search results. For example, if you search for “km to miles, “Google provides a calculator in the research results so you don’t have to even tour a sheet. In fact, 90% of searches for this query don’tresult in a click to paid or organic standings. But this doesn’t mean that SEO is dead.You can still get clinks from this keywordand Google doesn’t give definite answer in the search results for every keyword anyway. Not even close. So as long as search engines exist andhave customers, SEO isn’t going anywhere. The next illusion is that Googleonly grades “fresh” content. Does Google rank fresh content? Utterly. But does Google likewise grades old-fashioned contentthat hasn’t been updated in years! Freshness is a query-dependant ranking factor. Meaning, fresh material stuffs for somesearch inquiries, but not so much better for others. For example, this page on the human heart hashad almost the exact same material since 2013. And if you look at the page’s traffic trend, it’scontinually gained probe commerce to this date. Well, that’s because a inquiry like “picture of thehuman heart” isn’t dependent on freshness, since good-for-nothing has really changed.Now, a topic like “top google searches”is something that changes over time. And if you look at the organic freight trendfor our berth on this topic, you’ll envision dips and then spikes in hunting commerce. Mostly, the troughs happened as the contentgot older without an update. And where reference is modernized the affix with fresh data, we attended almost immediate advantages in examine traffic.So how can you tell if a query relies on freshness? The quickest and easiest practice is to lookat the top 10 grading results. If you see that all of the sheets havethe current year in the entitlement, there’s a high chance that freshness participates a role in grading. This is a bit oversimplified, so you can watchour tutorial on republishing material if you crave more of a step-by-step guide on this. Bottom line: Google doesn’t merely rank fresh material. The next delusion is that replicate contentwill get you penalized. Duplicate content is exact or near-duplicatecontent that appears on the web in more than one plaza. But “were not receiving” such thing as a duplicatecontent sanction. It’d be impossible to move properly sincemany sheets are syndicated, raked, and can even be created without you knowingit, like on list or archive sheets. In fact, Google and their legal representatives havesaid on numerous occasions that Google doesn’t have a duplicate content penalty. But that doesn’t mean replicate contentis good for your site. It are truly has contributed to undesirable resultslike backlink dilution, wasted slither budget, or syndicated material standing ahead of you.For example, these two pages from Bufferare near reproductions. And if we compare the URLs in Copyscape, you’ll insure very high match paces. Now, if we analyze these sheets in Ahrefs’Batch Analysis tool, you’ll see that each page has created a good number of referringdomains but neither come very much search traffic. So they could probably benefit fromconsolidating these URLs into one page and modernizing it to maximize linkauthority and search transaction. To find duplicate content on your locate, you can run a free creeping exerting Site Audit in Ahrefs Webmaster Tools. After the creep has completed, go tothe Duplicate Content report and click on the orange field beside the Content category.Then it’s just a matter of analyzingand tying your pages. We have a full video on how to useAhrefs Webmaster Tools, so I’ll attach that up in the specific characteristics. The next delusion is that SEO isa “set it and forget it” job. Yes, SEO can lead to free, passive, and consistenttraffic that doesn’t fade over season. But that doesn’t mean you rank yourpages and then call it a day. SEO is various kinds of like going to the gym. It’s ok to miss a workout here and there, but you have to go commonly in order to get results and maintain those results. If you choose to ignore all SEO attempts afteryou’re position high, you’ll likely lose backlinks while your challengers are building them.Your material will get stale for queriesthat rely on a freshness cause. And before you know it, you’ll verify a slowand steady decline in search traffic, which will likely change your bottom line. The next delusion is that social shareshelp you rank higher in Google. It’s reasonable to believe that the more yourcontent does shared on websites like Facebook, Twitter, and Pinterest, the higherthose pages will grade. After all, if tons of people are sharingsomething, it must be valuable, right? Maybe, but Google’s John Mueller has said thatsocial signals don’t immediately jolt standings. And while that utterance “directly” is up forinterpretation, it impels sense that they wouldn’t use shares or likes as grading signals. I convey, anyone can buy thousandsof social signals for precisely five horses. But if social signals aren’t a higher-ranking influence, thenwhy do studies like this one show a correlation between social shares and rankings? Well, connect doesn’t mean causation. So the mode I look at it is that socialshares has contributed to more exposure.And that often leads to more backlinks, which we know are a ranking factor. And sheets that rank well in Google get moresearch traffic, and acquiring it’s a shareable slouse, will continue to get shared on social. The next SEO myth is that Pay Per Click Advertisingwon’t help you rank higher in search. Paying for ads doesn’t directly affect higher-rankings. Meaning, Google won’t rank you higher in organicsearch time because you’re compensate them. But PPC can indirectly help your pages get morebacklinks because of increased showing, just like social shares. In fact, we wasted $1,245 on Google Ads tosee if search ads could lead to backlinks. Long story short-lived, it working well if you bidon inquiries that have so-called “link intent.” And we have a full case study on how we wereable to do this, which I’ll link up in the description. The next illusion we need to bust is thatSEO is always about ranking# 1. We all want top Google rankings. But there’s a level where boosting yourposition for a single keyword may not be worth the required time and effort.In fact, our study of 100,000 scour queriesshowed that the top-ranking page only gets the most search traffic 49% of the time. And the reason for this is because pages canget traffic from tons of related keywords , not just one. For example, if we look at the top 10 pagesfor the query, “high protein diet, ” you’ll see that the top page gets around 11,000 monthly exploration trips from the US. But if you look at a couple of the otherresults, you’ll picture they get greatly more investigation traffic. Now, if you look at the number of keywordsthese pages rank for in comparison to the top page, it all performs gumption. They’re position for hundreds and eventhousands of more keywords. The lesson to take away from this is tofocus on total traffic potential as opposed to a first-place ranking for a single keyword. And this is something we talk a lot about in prettymuch all of our keyword experiment seminars. So I’ll relation those up in the description. Now, there are obviously a lot more SEO mythsthat I didn’t cover, like “backlinks are dead, ” and “long-tail keywords are easier to rank for.” So if you’ve heard differ admonition relatedto SEO and want our opinion, give us know in the comments and we’d be happyto give you our take.And if you enjoyed this video, make sure tolike, share, and subscribe for more SEO and sell tutorials. I’ll told you in the next one ..