Common SEO Myths Busted


“We merely use 10% of our brains.” “Lightning never strikes the same place twice.” Myths are usually harmless. But unfortunately, the same can’tbe said for most SEO stories. When you take these as commerce advice, it leads to squandered hour and fund. So let’s bust these superstitions and get you focusedon the things that’ll move the needle. Stay aria.[ music] The first and maybe most dangerousmyth is that SEO is dead.Journalists say that many things are dead, like “YouTube is dead, ” “Facebook is dead, ” “Bitcoin is dead, ” and “romance is dead.” These kinds of headlines often has contributed to opinioneditorials that end up being nothing more than clickbait. SEO is alive and well. In fact, over the past three months, we’ve had overtwo million his trip to our blog from Google alone. So why do parties obstruct clanging the same gong? Well, the primary disagreement is that Google isanswering more and more queries right in the search results. For example, if you search for “km to miles, “Google adds a calculator in the results so you don’t have to even visit a page. In fact, 90% of searches for this query don’tresult in a click to paid or organic arranges. But this doesn’t mean that SEO is dead. You can still get clinks from this keywordand Google doesn’t give definite answer in the search results for every keyword anyway.Not even close. So as long as search engines exist andhave customers, SEO isn’t going anywhere. The next story is that Googleonly ranks “fresh” content. Does Google rank fresh content? Utterly. But does Google too ranks aged contentthat hasn’t been modernized in years! Freshness is a query-dependant ranking factor. Meaning, fresh content contents for somesearch queries, but not so much for others. For example, this sheet on the human heart hashad almost the exact same material since 2013. And if you look at the page’s traffic trend, it’scontinually gained search commerce to this date. Well, that’s because a inquiry like “picture of thehuman heart” isn’t dependent on freshness, since nothing should certainly altered. Now, a topic like “top google searches”is something that changes over time. And if you look at the organic traffic trendfor our pole on this subject, you’ll appreciate dips and then spikes in research traffic. Mostly, the dips happened as the contentgot older without an updated report. And where reference is modernized the announce with fresh data, we understood almost immediate additions in investigation congestion. So how can you tell if a inquiry relies on freshness? The quickest and easiest path is to lookat the top 10 grading upshots. If you see that all of the pages havethe current year in the name, there’s a high chance that freshness continues a role in ranking.This is a bit oversimplified, so you can watchour tutorial on republishing material if you require more of a step-by-step guide on this. Bottom line: Google doesn’t merely rank fresh content. The next illusion is that duplicate contentwill get you penalized. Duplicate content is exact or near-duplicatecontent that appears on the web in more than one arrange. But there is no such thing as a duplicatecontent penalty. It’d be impossible to move properly sincemany sheets are syndicated, scraped, and can even be created without you knowingit, like on list or archive pages. In fact, Google and its representatives havesaid on numerous occasions that Google doesn’t have a duplicate content penalty. But that doesn’t mean repetition contentis good for your site. It can actually lead to objectionable resultslike backlink dilution, squandered creeping plan, or syndicated content standing ahead of you.For example, these two pages from Bufferare near repeats. And if we compare the URLs in Copyscape, you’ll encounter very high match proportions. Now, if we analyze these sheets in Ahrefs’Batch Analysis tool, you’ll see that each sheet has created a good number of referringdomains but neither come very much search traffic. So they could probably benefit fromconsolidating these URLs into one page and informing it to maximize linkauthority and inquiry freight. To find duplicate material on your place, you can run a free move exerting Site Audit in Ahrefs Webmaster Tools.After the crawling has now completed, go tothe Duplicate Content report and click on the orange region beside the Content category. Then it’s just a matter of analyzingand fastening your pages. We have a full video on how to useAhrefs Webmaster Tools, so I’ll relate that up in the specific characteristics. The next superstition is that SEO isa “set it and forget it” job. Yes, SEO can lead to free, passive, and consistenttraffic that doesn’t fade over age. But that doesn’t mean you grade yourpages and then call it a day. SEO is kind of like going to the gym. It’s ok to miss a workout here and there, but you have to go routinely in order to get results and maintain those results.If you choose to ignore all SEO exertions afteryou’re higher-ranking high, you’ll likely lose backlinks while your competitors are building them. Your content will get stale for queriesthat rely on a freshness cause. And before you know it, you’ll witness a slowand steady-going decline in search traffic, which is very likely to feign your bottom line. The next myth is that social shareshelp you rank higher in Google. It’s reasonable to believe that the more yourcontent does shared on places like Facebook, Twitter, and Pinterest, the higherthose sheets will rank. After all, if tons of parties are sharingsomething, it must be valuable, right? Maybe, but Google’s John Mueller has said thatsocial signals don’t immediately impact higher-rankings. And while that message “directly” is up forinterpretation, it induces sense that they wouldn’t use shares or likes as ranking signals. I symbolize, anyone can buy thousandsof social signals for exactly five horses. But if social signals aren’t a position cause, thenwhy do studies like this one show a correlation between social shares and rankings? Well, equivalence doesn’t mean causation.So the path I look at it is that socialshares lead to more revelation. And that often leads to more backlinks, which we know are a ranking factor. And pages that grade well in Google get moresearch traffic, and acquiring it’s a shareable segment, will continue to get shared on social. The next SEO myth is that Pay Per Click Advertisingwon’t help you rank higher in search. Paying for ads doesn’t directly force higher-rankings. Meaning, Google won’t rank you higher in organicsearch simply because you’re give them. But PPC can indirectly help your sheets get morebacklinks because of increased exposure, just like social shares. In fact, we invested $1,245 on Google Ads tosee if search ads could lead to backlinks. Long tale short-lived, it works well if you bidon queries that have so-called “link intent.” And we have a full case study on how we wereable to do this, which I’ll link up in the description.The next myth we need to bust is thatSEO is always about ranking# 1. We all want top Google rankings. But there’s a item where boosting yourposition for a single keyword may not be worth the required time and act. In fact, our study of 100,000 exploration queriesshowed that the top-ranking page merely gets the most search traffic 49% of the time. And the reason for this is because sheets canget traffic from tons of related keywords , not only one. For example, if we look at the top 10 pagesfor the inquiry, “high protein diet, ” you’ll see that the top sheet gets around 11,000 monthly investigation inspects from the US. But if you look at a couple of the otherresults, you’ll identify they get vastly more pursuit traffic. Now, if you look at the number of keywordsthese pages grade for in comparison to the top page, everything there is concludes appreciation. They’re ranking for hundreds and eventhousands of more keywords. The lesson to take away from this is tofocus on total traffic potential as to report to a first-place ranking for a single keyword.And this is something we talk a lot about in prettymuch all of our keyword research lessons. So I’ll link those up in the description. Now, there are obviously a lot more SEO mythsthat I didn’t cover, like “backlinks are dead, ” and “long-tail keywords are easier to rank for.” So if you’ve heard differ advice relatedto SEO and crave our opinion, cause us know in the comments and we’d be happyto give you our take.And if you experienced this video, make sure tolike, share, and subscribe for more SEO and sell lessons. I’ll told you in the next one ..

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