How to Rank #1 in Google in 2021 (7 New Strategies)


in this video i’m going to show you how to rank number one in google in fact the 7 skills in this video have helped me get number 1 standings for keywords like youtube seo and nofollow attaches i’m brian director the founder of backlinko the place where purveyors turn for higher rankings and more traffic and if you want actionable approaches that you can use to get higher google rankings you’ll cherish this video remain sung so my squad and i recently analyzed 5 million google search results to gain a better understanding of what parties click on in the search results and why and as it turns out ranking on the first sheet of google ain’t what it used to be today it’s all about ranking number one or at least in the top three that’s because our study found that the top three decisions get 75.1 percentage of all clicks and the number one result alone gets 31 of the clicks ricky bobby said it best if you’re not first you’re last and in this video i’m going to show you seven procedures to help you grade number 1 in google so let’s knock things off with our first skill detect low-grade rivalry keywords with explodingtopics.com let’s face it most keywords are super competitive that’s because everyone and their mommy is using the exact same implements ahrefs scm rushed moz pro the google keyword planner everyone is typing the exact same keywords into these tools and getting the same exact decisions so to find untapped keywords that aren’t super competitive you need to use tools that no one else is using and one of my favorite untapped keyword search tool is one that well developed called exploding topics this tool surfaces veering topics that aren’t competitive hitherto and because exploding topics focuses on calls that aren’t mainstream yet you can find keyword and topic thoughts that most other implements won’t show you and now it’s time for skill number two rewrite age-old content to parallel exploration goal this technique recently facilitated me rank number 1 in google for the keyword seo campaign here’s the full storey you probably previously is a well-known fact that if your website isn’t what searchers miss google won’t grade it even though they are that sheet has a million backlinks but if you can align your material up with what someone wants you can find yourself with higher rankings for that word for example i published this blog berth on my blog a number of years ago this upright was a case study of how one of my readers worked a strategy called gestographics to build a bunch of backlinks now i couldn’t find a great keyword for that pole so i just get with seo expedition it wasn’t a perfect fit and it didn’t really describe the topic of the page but it was good enough and for a while it was good enough my sheet quickly reached the top 10 for that keyword and stuck there for a few months but one day google ranks and organic transaction to that page started to drop so i kind of dismissed their own problems and hoped it would go away spoiler alert it didn’t go away traffic to my sheet continued to freefall that’s when i realized that my material was a atrocious fit for user intent i’ll explain someone that searches for seo campaign probably wants you suspected it an seo safarus but my material didn’t give them that instead of outlining the steps to setting up an seo safarus my pole was about one programme and using metrics like dwell term rebound rate and pogo lodging google could figure out that my cause wasn’t a good fit so they downranked it which is why i decided to rewrite this berth from scratch this time i compiled sure to publish a piece of content that someone searching for seo campaign would affection and within a few cases dates organic traffic to that page started to improve and a few weeks after that the brand-new form of this pole affected the number one spot let’s get right into one of my favorite new seo techniques spirit posts this is a new seo technique that i’ve been using a lot lately and it’s working really well let’s break it down so as you probably know the keyword difficulty orchestrates that you see in most keyword research tools are based on one metric backlinks are backlinks still important for seo emphatically but backlinks are only one article of the perplex first page ranks are too based on organic click-through rate user intent page speed mobile friendliness on-page seo url length internal connects and lots of other factors that’s why i tend to ignore or at least take with a grain of salt most keyword predicament tallies and instead of using those numbers i use ghost posts for example a while back i wanted to optimize a announce around the keyword free seo tools and according to ahrefs keyword explorer this keyword is quote super hard to rank for and instead of merely indiscriminately accepting that figure i decided to see how difficult this keyword actually was specifically i whipped up a speedy post and published it on the fourth page of my blog feed i didn’t email the affix to my inventory or share it on social media hence the name ghostpost i was surprised to see that my sheet was beginning to smacked google’s first page for long tail versions of my keyword like best free seo implements within about two weeks it even started to crack the top of the second page for my target keyword that’s when i decided to promote the pole on social media and be enhanced the announce itself as it turns out this super hard-boiled keyword actually wasn’t that competitive in fact i now rank in the three best for that keyword even if they are my sheet has style fewer backlinks than the other makes on sheet one with that let’s start on technique multitude four rank youtube videos in google rank a page from your place isn’t the only way to grade number one in google in fact you’ve probably noticed that there are more video ensues in google than ever before peculiarly above the fold for example this video carousel ranks above the traditional first develop so for this set of results these youtube videos are actually the real number one result as another example i’ve been trying to get this post to grade number one for a target keyword of mine for a few months now regrettably i’m still alternating between digit three and digit four so to get some real estate in that number one spot i decided to create a high quality youtube video on that same topic and because i optimized my video the right way it’s made its nature to the top spot within a few months which would result in technique amount five target low-spirited competition high cpc expressions when i used to do keyword experiment back in the day i’d focus a hundred on pursuing loudnes so if i saw a keyword with 100 k research a month i’d automatically think that it was a great keyword today i set a lot more focus on a keywords cpc or expense per sound in other words how much advertisers spend on those sounds this is important for two main reasons first traffic that comes to your website from high-pitched cpc terms tend to convert a lot better after all people are bidding to pay for clinks on that exact call which meant that beings that search for that keyword aren’t violate tire kickers they’re buyers second a good deal of high-pitched cpc keywords aren’t as competitive as you might think for example i newly created a pole optimized in various regions of the low competition high cost per sound keyword tie-up construct assistances now this keyboard doesn’t get that numerous huntings only about 350 investigations per month with a cpc of 20 horses a pop i know that the traffic is made up of legit buyers moving right along to technique amount six embed videos in your material you probably previously know that dwell time is an important google position cause stay experience is the amount of time that someone invests on your page before going back to the search results and the higher your inhabit time in general the higher your page will rank in google the question is how do you improve your dwell epoch embed videos on your page for example i recently equated my rebound frequency on a sample of pages with and without a video and sheets with a video had an 11.2 percentage better return rate than sheets without a video and that’s why i embed videos in pretty much every post that i publish sometimes i draw the video an entire gradation approach or gratuity or as a nature for beings to gain a better understanding of something that i’m talking about either way i found that embedding videos can significantly increase your abide time and now it’s time for our last technique technique figure seven rank in the featured snippet spot in many ways grading the featured snippet is actually better than racking number one that’s because the feature snippet is above the normal search results which is why a lot of beings call it position number zero well over the last few months i’ve been running a lot of boasted snippet experiments and i’ve developed a process that’s cured me grade for dozens of various types of peculiarity snippets here’s how it creations first identify the type of feature snippet that google’s already depict for that keyword now there are three main types of peculiarity snippets to keep an eye out for the definition snippet the inventory snippet and the counter snippet then included something to your page that would fit perfectly inside of that featured snippet for example i wanted to rank in the featured snippet for the keyword nofollow associates so i wrote a bit section that would fit perfectly inside of a description boasted snippet which have contributed to me graded in the boasted snippet within about a month now there’s one thing i should point out about this approach according to an ahrefs study literally 99 of all boasted snippets are plucked from decisions on the first page of google so if you’re not already on the first sheet for a keyword you pretty much have a zero percent chance of going in the boasted snippet but if you’re already on page one and want to quickly get to the top of the results this strategy can definitely help now before we end this video i have a quick bonus technique for you form branded programmes now to be clear this is an advanced strategy that’s not easy to draw off but when it does work it pretty much guarantees that you’ll rank number one here’s the full disintegration you are not able have thought about it before but your symbol is actually a keyword a keyword that you automatically grade number one for for example if you google backlinko you can see that iraq number one with a assortment of site attaches from my site underneath it but why stop there you can start to rank number one for lots of different keywords when you brand your proficiencies and strategies for example you might have heard about the skyscraper skill my three-step formula for building backlinks and because i labelled my programme lots of different beings sought for that keyword every month a keyword that i entirely made up in fact according to google search console the keyword skyscraper procedure gets almost a thousand researches per month and because i rank number one for that keyword i get most of those thousands and thousands of sounds so when you are develop a unique programme skill or tactic give it a branded refer this doesn’t guarantee that people will start searching for it but it increases the peculiars that what you established will become a thing there you have it eight proven skills to assist you rank number 1 in google if you like this video make sure to subscribe to my youtube path right now time click on the agree button below this video also if you crave exclusive seo and traffic proficiencies that i am just share with email subscribers top over to backlinko.com and hop on the newsletter it’s free now i want to turn it over to you what tip-off tactic or programme are you gonna use from this video are you gonna try to rank in the peculiarity snippets or start embedding videos in your blog material either way let me know by leaving a comment below right now okay to gain a better understanding of what excuse me you guys never saw the 40 year age-old virgin that movie and because i branded my policy the skyscraper protect me so this is nothing one “hairs-breadth” get drawn out

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