Page Speed: SEO Mythbusting


what do you think I like misconceptions about page rates and specially is sheet accelerated in rank well a good deal of beings think that it’s a big ranking factor in fact I was literally looking at a document that a company had produced as its document actually has spoken about SEO and you had section on SEO which is good there at least I’m thinking about it but the first thing they rolled was paid speed and they were actually relatively incessant in the write-up that it was the most important ranking factor oh no and and I was like okay I’ve got to find the right way to tell them that I want them to deal with this because it’s really important and it’s clearly impact user involvement and changeover ya know it doesn’t mean you’re gonna move up three discerns right[ Music][ Applause][ Music] hello and therefore welcomed another occurrence of SEO myth busting with me today is Eric anger and would you like to introduce yourself because you’re doing so much substance what is it that you’re doing well you know I’m a general manager of part of the digital marketing team at Perficient digital and altogether we do let’s see SEO content creation content marketing pay-per-click analytics alteration pace optimisation rehearsals Twitter conference speaking that’s a fair extent of substance to keep us in a carnival extent of stuff to keep us busy but today we’re gonna come hectic talking about sheet B it’s a great topic as so many beings get wise wrong oh yeah is it quite a deep topic as well yes so what kind of questions do you have around ranking influence seat craft hurry and sheet velocity in general so let’s actually start in general and only talk about why page rapidity is important how’s that racket ah tones terrific I think if you look at what you’re trying to accomplish is you’re trying to accomplish that you’re building a good website for your useds right right so now how many times have you been on the metro or in a car or somewhere in the like countryside where you didn’t have awesome festivity on your mobile phone and you basically just like really quickly trying to find something out and it just made senilities for the content to actually show up that’s distressing isn’t it it is painful and in fact on some sites that can happen when you are in a arrange where you’re perfectly strong yeah yeah and that’s that’s not that’s so disheartening right and you don’t want to frustrate your useds right and we as a search engine do not want to have consumers annoyed when they like find material so for us it meets smell to consider fast web sites a little more helpful to the users then very slow web sites right it does make sense and I suspect my thought process in this has always been that well yes it’s likely that you’re using at some levels of ranking family but you can’t make it such a strong ranking factor that you won’t establish the most relevant content yeah perfectly so yeah if you have bad content if you are the fastest website out there but the Coenen is not great then that’s not helping you right right I mean to get the content you don’t want rapidly it’s probably not what the users precisely like I have a blank website it’s the fastest website ever yeah well pits so but it does make sense to consider it at least at some position and there’s actually a fun duet of statistics I think they’re both from Google one is that something like 53% of conferences are abandoned if it takes longer than 3 seconds for the sheet to laden and then the companion statistic is and I think it’s a little bit all but still the average page makes fifteen level three seconds oh what a frightening combination is fearing it’s feel in it it’s so many different factors right sometimes it’s gradual servers but sometimes it’s just like the server reacts really quickly but then there’s a ton of JavaScript that has to be processed for some JavaScript is a very expensive resource because it has to be like amply downloaded and then parse and then executed right but yeah so we prevent seeing this and everyone knows this and anecdotal evidence is there as well like you have studies “youve had” the anecdotal evidence of you sitting in front of the website leading like ah and I just imagine being on a metered associate where you actually offer by megabyte when you fly or something is like you can buy 20 megabytes for 10 euros or something and you’re like oh okay open one website you said what was it 15 megabyte is D is the average or something that involves 15.3 50 second yes but yeah so they you can’t just imagine like how much data you were pulling in these 15 seconds yeah in fact I did view I really was looking at this Jes yesterday there is these data from think with Google where vary by market sector it shows the average web page size and they’re all even the megabytes market and I think your recommendation is 500 k bytes or well fewer the better the few of the matter really right and just think about it like I grew up with entire video games on like two or three floppy discs which each fit like a megabyte and and a half or something so you know why are we doing this on the web now hmm what a great idea well maybe we should help people moved their places up what do you think that’s the thing and that’s why higher-ranking these my move is also an important factor but as “youre telling” like material still is king like there’s no question about that freedom utterly how do you think people are thinking about page rate as a position part is like what are they what are they trying to do when when they are trying to optimize for it so well in terms of what they try to do I think there’s a few things that people are really good at thinking about related to page velocity so I think almost everybody recognizes that personas are a potential issue and you know certainly pre sizing the epitome rather than inducing the browser get it on for example and things like that and and and so they get to that first level of optimization right but I think there’s other things that they find far more difficult so for example the idea of not lading the contents below the fold until the content above the bend represent of course that’s a little harder to implement and we have native sleepy lading for idols now so that’s something at least yes it is something and then I suppose another thing that they have trouble with is and you actually mentioned in a moment ago the idea that the the practice you’re hosted and the acces your CDN is set up can be big influences if those aren’t actually set up properly first of all they might not have the CDs oh yeah but now you may have it and it may not be properly configured as well laughing and material we’ve seen all of this yeah accurately and and then it could be as simple as I need more retention in my network server or or you are well aware a dedicated server when I’m on a shared server connect well that sounds pretty solid but is there any fallacies of youth that are going on like what’s happening here where’s this coming from is that right so I do think maybe I could lodge the delusion almost as an inverse is there there too focused on simply a few surface level parts oh yeah and they don’t realize there’s other beds there’s blankets to this yes although there’s another thing I can indicate actually as a delusion if you are able to which is if I go into and get my lighthouse tools report on a sheet and and I see it says oh this will cut six seconds out of the laden experience and then they do that thing and the sheet didn’t speed up by six seconds and I don’t think beings is known that some of these things are wove oh yeah so yes I did something good but I have four other problems that off yes so I do construe a lot of people coming some interesting on that yeah and lighthouse is a tricky one to begin with because people are getting confused by the idea that what they’re recognizing in lighthouse is what what users are seeing and that’s not the case as you are literally measuring from your machine from your browser from your internet attachment and not certainly what really where people are experiencing when they’re on their mobile phones on a sporadic tie-in out there so I think it’s important to remember lighthouses lap data all right and it performs predictions on what you can improve but that doesn’t necessarily mean that entire now you’re all doing fine do you also think that people are paying too much attention to the scores itself because I hear that a lot yeah so like the Moose is like oh no we were consuming the lighthouse composition for standing that’s not happening that’s not what we’re doing privilege no precisely in fact they get too attached to that’s cool and sometimes it misinforms them and thinking that they’re doing just fine when they actually still have difficulties yeah and another area that I determine people running into is it productions penalize from my phone but the user doesn’t have such a nice telephone so you have to remember that there’s different manoeuvres yeah and you could see that in Google Analytics you can actually figure out what manoeuvres you were recognizing site and then you can solely try to understand it best way would be to buy one of the phones that is most prevalent on your place yes I like have a look very interesting yeah and I actually shared a slide in one of my shows recently which presented data actually you first CNN on processing and it was around three seconds for the high-speed phone but by the time you get to a user with a less than $100 telephone it was you know yeah seconds to laden and you just really need to remember that you know the users have all different all the other device yes yeah probably wanna do a good job by the great majority and absolutely and you wanna may be aware that a gradual telephone on a gradual connection is like the worst situation you can probably run into in this kind of situation and you can use things like webpagetest to be a better feeling for how that was feel like you can test from different locations or different network connects okay I would definitely recommend doing that yeah that there’s so much more that you can do and also if you have a website that is listed in chrome user experience report or crux yes then surely use that as well and I conclude not many people are trying that out right well it’s good to do real real real data real user metrics perfectly yeah absolutely well in fact you can broaden that fragment of admonition of well beyond the sheet fasting on receding not no way it relates to all manner of aspects of things around portable for example because we have everybody who blueprints for a desktop and then yeah has to slam that down into a mobile phone format maybe designed for the mobile and then it’s kind of easy to figure out how to run it so yeah yeah accurately but for the page hurrying speech perfectly you just have to do that surely right and yeah I signify it’s it’s such an important thing and parties do you retain the entire squabble where people are like amp is a ranking factor oh my yes it’s not and then beings are like button mmm-hmm and page hurry glued into that as well right em gives people a certain expectation that you can have for your places in the search results and I’ve seen good fast websites grade higher than the ambivalence so they mmm perhaps perhaps “its not” the most important ranking factor but it’s definitely a significant one as in like page rush is an important ranking factor right and not so much emphasis like this little batch that devotes the subscribers an expectation that they can have about it but sheet rushed matters now for your useds and it matters now for your conversions as you said sometimes it’s configuring your CDI coming a CDN configuring your CDN making sure that caching is done right and making sure that you architect your websites and entanglement apps in the way that they’re they are fast by default right if you can do that without amp then that’s fantastic amp is a terrific toolkit to assist you do that if you don’t know how yeah and you could go with progressive network apps as well by the way yes very nice because of their ability to preload content into hash on your phone so a good deal of term the user askings the sheet it’s endlessly yeah yeah that’s true yeah so that’s another way to bark a cat no I’m not supposed to say that that’s a really uncomfortable uncomfortable for “cat-o-nine-tails” yeah so take it the action I necessitated it yeah so any anything else around PageSpeed where you’re like what’s happening there any questions you have on PageSpeed I entail truly I guess it’s reasonable to person if there’s not any prospect of Google dialing up that ranking notch it’s basically you’re kind of fixed with what you’ve done I imply I is a well-known fact that algorithms modify all the time label will say all the time but but simply from the reasoning position the issue that we talked about once between the relevance of the content being well content yeah and it’s still gonna be tycoon absolutely right result you demand the relevant cost you have five right results and maybe not just something up yeah like if you have if you have two outcomes that are basically doing fine content wise we would probably get the one that is faster more for renown and yeah and too I think it’s important to understand that we’re not doing it by composition or glowing house or something like that yes it is more we’re bucketing pages into like this is a programmatically slow 1 this is an okay one and this is a fast one you be understood that in the speeding report as well in the search console title so I think people need to just like figure out if they have really slows sheets that how to obligate them faster and probably affair in the middle bit you likewise want to go to the fast bit but it doesn’t matter if you have a lighthouse score of 90 or 95 that doesn’t really gap alright Eric thank you so much for being here and talking all the things room quicken with me that was amazing and I hope that everyone liked it and leave the remarks and likes with us and thank you very much yeah hope you all experienced it I hey everyone so next incident is gonna be with my marvelous client Rachel Costello and Rachel what have you returned for us we’re gonna be talking about canonicalization and URL deduplication chimes really cool don’t miss it see you then

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