SEO Mythbusting with Google & Bing


especially in backlinks there’s one slant on meds right if I have a lot of backlinks I’ll probably you know rank higher so there’s a meth yes it’s one of the signals but that’s the only signal move hundreds and hundreds of signals and beings actually spam people actually spam with bad words it’s easy to gain that one if that would be the signal it’s so easy to game you only buy a cluster of attaches actually and then you’re like wow[ Music][ Applause][ Music] hello and welcome back to SEO myth busting this is the beginning of season two and we have now heard your comments and feedback last-place era so in the first season well basically making questions from makes and busting superstitions that are coming from developers this season is more the SEO side and the first one is really exciting Sandhya from Microsoft and you are on the team that determines the Bing Webmaster Tools perfectly Thank You Martin for inviting me and it’s amazing to be here I’m talking to you it’s two search engines yes yes and we can not simply like isolated from each other we are working together to do exploration better for all the users on the web and for masters they’re absolutely whenever we speak today it’s going to be my personal opinion I’m not a Microsoft spokesperson but since oh yeah the same on my websites of what we’re doing here is exchanging our its own experience working in this field working in this community what what do you say is actually the most frequent myth or question that people are coming with to you yeah we’re the top questions we ever hear in all forms of communication is how can I rank on the top right question from every and it’s interesting that they’re very passionate about it but we can help it because the end of the day we are trying to meet the users needs and what they truly need and we try to match the need and what they have so we try to educate and there’s a hundreds of factors it’s not that we can turn a knob or something or we go into a database and go like change that crowd from five to two and no that never happens I mean there is a myth there is a myth that we could because some people actually reach out to us and say hey can you help you know can you tell us exactly what you do and we try to help as much as possible in terms of dedicate them you know what are the fundamentals they have to do on the website and if they have the right intention yes and but it’s all in a public documentation you don’t get private patronize from yes you must yes and they’re all there in the webmaster guidelines within google site as well as a join as well so I think if they follow that I’m sure for the right engine they construct rank on top exactly time applied the subscribers first and you’ll be doing fine largely right that’s that’s kind of the get the basics right and you’ll you’ll be doing alright and I find it interesting and like sometimes parties get actually innovative mmm like I get like a message and Instagram asking about grading and I’m like what’s happening here I do get we get direct themes and Twitter’s sometimes especially if you’re there and sometimes even on emails reinforcement somewhat is understandable sometimes they’re trying to figure out who knows you mmm and then they reach out through that as well this is interesting these like we get all these these requests coming in and like people question us questions pretty much all the time and all sorts of paths and I know that we are not one person facing these questions in the public eye and you’re not one person on the team either so you have fabless canal and you have it rigged well and it’s you and it’s others probably in the future as well what we see happening is that sometimes we get asked the same question each of us separately to figure out like how are we reacting the same way do you get that yes absolutely we hear that a lot because we hear the same structure coming through so we we try to be try to get the same response this end of the day otherwise they would get you know framework sometimes these questions depend on so much context and then someone asks you a question given this context and the answer is a but then the same question given a different context the answers be yeah and then parties like to ditch the context and then school like but Martin said hey yeah and they would take it literally they take it literally yeah so we’re very self-conscious about it what we do is when you saying it we tried to do a bit longer because sentences so that it’s not you know yes that’s time that’s probably we’ll take it in a different context which I do cover that fully we try to share as much and be transparent as much if it’s taken out of context it’s unfortunate there would be some incidents like that but it’s a challenge sometimes I’m sure like Yandex and I do probably do that same thing is bad do you also have the feeling that certain things are getting a lot better and we’re getting a better understanding and and likewise the tone is nicer and more constructive or how do you what do you think the trend is in the community I feel parties are becoming more of their I think there is a lot of evangelism you know what happens behind the scenes I think if you think about like parties understand how search drudgeries earlier there was a concept in terms of hey they’re probably kind of doing some manual actions and things like that but people now people know it’s not true freedom the other thing which we too see now I don’t know if you’ve seen from Googlers hey I am advertising out here will I get graded higher yes a no ads very different grading inorganics very different they’re very separate you don’t want plainly there’s a very strong separation between it and I’m sure you’re doing the same thing you know so a thing that I wonder and maybe that’s just my personal lens to it because I am very technical and come a technological line-up of things I believe the community is picking up more and more technical SEO and not getting more technological and looking at the technical details would you would you say the same or is it different for you what you know they are definitely getting technological and they’re doing a great deal of work especially you know trying to give us making sure that you understand that you know the content behind it right and you know what’s the intent what what is the website they do a lot of work but one thing we too notice is that they forget the fundamentals in the grand programme of things I’d why they’re doing it and a classic instance is the blockers and robots.txt and you’re not able to crawl them now hey why are you not telling me he blocked me creep but you’re not term me like oh yeah so we actually do have lived a couple of tools for that and we have a exceedingly fabbing but the reason why we did that is because when we talk to all these people hey why you blocking versus hey you crawling me too much and then saying we really because we have records and nonsense like that and we found that it’s actually soul disguising as being bought and they were crawling yes and then so we’re basically telling them hey check out the IP range and we said you know this is the IP range from which Bing bot will crawl you if it’s different you know you can only block it at your server make us know and then we’ll figure it out you’re too having the indexing API that you are eligible to basically defer material yes URL submission we call it URL submission API web sites can actually refer URLs especially if it’s new or informed and we allow them instant you know very fast indexing instant indexing of that yeah it’s a pushing mechanism rather than a push mechanism and as robots and crawling have been we’ve also done something called let’s crawl control you tell us if it’s peak business hours then we won’t troll you tell isn’t you know off peak and then you know we crawl you during the time and apply us a tell us the rate and that’s a good signal that’s a really really cool tool so after that it’s got better but it’s still it’s still out there a lot of people still do that we do get all sorts of support requests like oh it has this trouble that every now and then or and not every now and then like every day Googlebot slithers all these sheets that I set to no index and forbidden robots.txt and we’re like are you sure that it’s Googlebot it’s like someone masking it Google and then it passed often is about to change someone else masking yes there are so many crawlers out there we’re attend like a cluster of stuffs happening so the robots.txt is a magnificent illustration because it has been a mostly de-facto standard but it’s not really service standards but I’m really happy to see that we’re all working together and going it into a national standard and preparing that more explicit these days that’s that’s really cool and I participated the articles very nice and right yeah gary is working with y’all and it’s so nice to time get everyone together and we are as you say we are all trying to service the same exactly and we are not plotting each other against each other it’s more like trying to figure out and learn from each other I really really like the creep control tool and I care “weve had” that but yeah yeah there are so many implements out there which you have integrating with them right if yes I’m corroborated in exploration console I am automatically corroborated in webmaster implements yes we are only liberated that you are familiar with one of the things hey it’s so tough I make when we talk to webmasters they said hey so it’s very time-consuming to verify and notice that the same verification mechanisms are also there in search console so we said hey if the same verification mechanisms they belong at that and you know you’ve done all the work so you can actually keep both of them in sync together right you check you can import your sitemaps and you know you’re all set and sync forming it so easier so I have an interesting challenge that I wonder how you’re handle about this because it is very hard to get parties to write guidance on this and when I’m saying that I mean JavaScript right so we both know JavaScript is probably the most expensive resource you have images are not that expensive the even video you can pass more or less as it comes in but JavaScript you can’t on one handwriting beings are building really cool things on JavaScript on the other hand I don’t want them to altogether rely on JavaScript yeah it’s a really narrow path to steer what what are you doing and these things so it’s very similar right tip of the day the challenges are it’s very expensive and the first thing we have to figure out is the intent if we speculation drop the page has the right intent and if you’re able to figure out the intent behind it it’s easier to prioritize yeah sometimes you would just have like you know merely execute a couple of Java writes and knowing ten no name no action no matter the script and like we don’t even know what it is do “weve been” demand any assure so that time in you know it’s a challenge because mission of the day you have a certain decide of available resources question and I think that’s a judgment call which you know we would encourage the websites to do so would you say it’s the right balance it is a balance that you have to strike so what do “youre telling” I signify a client-side rendering in JavaScript is not a problem by itself it’s just more expensive and you have no reminders and front so you can’t figure out the intention you is not have the name none none of this exists until the JavaScript is performed what would you say that server-side give and like hydration is a good way to fix that as in when you carry and a cluster of the intentions initial material to the browser yeah then use JavaScript to enhance it for the user giving you the appropriate balance yes you need to do both of them because intention of the day you also want to make sure it’s a lively sheet right it’s rich you want rich answers as well to serve your customers and especially in this world people want ensues so you need to balance that so some server-side than some blank back so that’s that’s a lovely to hear that we are aligning on recommendations again this is really cool and do you also sometimes get these strange questions where people are passing with a random third-party tool like oh we have this tool and the score in this tool is 75 and I don’t understand why we’re not grading high you’re like yeah that’s there the DA’s and all of these lovely metrics are like fantastic good you know they need some number and metric and they try to ask those questions but you don’t have an answer because that’s not the only signal there are currently multiple things there’s a customer I recollect mint of people actually don’t understand that there’s a inquiry goal you know beings actually “ve been thinking about” the helping line-up and what they have in the indicator parties forget there is a query intent you know there’s a used purport behind it and we have to match I think that education is not yet there with the public I think if we do a little more and that parties would understand hey there is a query intent and then there is yeah you know yeah you know the document intent so you we can kind of sum it up into like rather than just looking at a number that a random implement gives you try to understand what your user needs and what the intention is and then serve that intention yeah that’s I represent it’s just an education people need to get to know that but we retain saying this for years and times and yeah it’s it’s not yet landed disastrou but I think we have landed a success and like getting an overview of what the community brings to our counters and to like share that we are not like different in that sense we are basically seeing the same kind of like both the challenges and we’re envision like the kind of the same kind of Jule’s same stuff all the search engines would pick up accurately the same stuff the fundamental rights are very very similar there could be some differences sure that’s you know that’s expected accurately the secret sauce is a little different different but the fundamental provide you know it’s same across all examination so hopefully people will get to the point of serving their customers and have very nicely clean intent sheets and yeah we are seeing more interesting things coming in the future yeah thank you so much for being here about all of this with me yeah thank you so much for Anton for inviting me this is wonderful all right in that case thank you very much for joining us and enjoy hey there I hope you liked the video and this is my next guest Alexis Sanders and in the next chapter we will be talking about FRA budget budget so remain tuned and check out the next one to learn more about what we have to say on the topic see you there everyone ciao

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