Understanding SEO (Search Engine Optimisation) Part 2


now that we’ve seen the tools that can help you understand where you are what can we do to make it better well we use the process announced search engine optimization and this helps increase the organic visibility of the web page that you want to focus on the exact algorithm used by search engines is hidden but best rehearsal has identified that there are number of factors that should be considered they are the domain name the URLs content keywords meta tags and joins let’s look at all those individually now domain names your domain name will play a big part in the optimization of your website it should be linked to your keywords but you are limited if you’re building a site for a brand that already exists because some of the figures may be taken male identifies are not critical but they can help just to put into context we consider Wikipedia they get to the top of the Google search on a number of keywords but none of those keywords are related to Wikipedia if we look at searches for SEO as an example we find that a number of the search results are from the mains that have the word SEO in them so they do play an important part but not one to be considered as critical what you do need to consider is the extension this will be key if you’re targeting a specific country so in the UK you would use code at UK for example we then have the URLs there is a big debate still about the benefits of focusing on URLs or SEO what do I want by this the best way to explain it is use an example so we look at the slip there was still two sheets which in theory are the same one has been improved using a coded URL I the end area which refers to that sheet is numeric alphanumeric and then there’s another URL that utilizes job descriptions best practise states that it’s best to use the wrote programme as far as possible this increased the relevance of the place and again to put into context I did a test with some personas now I removed the alt label and the description tag and framed them in the domain with a alphanumeric system and a descriptive code I encountered them through the search engine when the descriptor system is there but not with the alphanumeric because there’s no way you can link the two together in my view one of the main components of the SEO process is content this is because it is the content on your website that drives beings to it this will lead to an increase in reputation of the site which can be measured either by the links created or the website grading through Google’s own sheet position organization or alexa as discussed earlier you should develop a programme or program to post new material on an ongoing basis it’s also worth noting that there’s a relationship between the number of ages your place is crawled with the frequency that you situated new berths on retain if you’ve got nothing brand-new to say why should someone return topic inflation and labels are part of the HTML code cures categorize a sheet and tells a search engine what it’s all about the important elements of search engines are the title tag the alt call and the keyword turns I just go back to the old-time call please don’t get confused with description time the aged tag cannot be seen by the human eye on the actual web page this is the description time and that’s like a tooltip so when you poise over an idol it is the script description from the description tonight that appears not the octane meta-information lessons let’s look at them in a bit more detail I’m data belief on google for the development of a pharmaceutical digital policy what we can see highlighted in the curve or the oval is the meta or SEO title what we can see here exactly below it is the Meta Description use this as a shape of advertising to try and entice people onto your website how do we get this information on well your material management plan should allow you to add all the information and keywords you need you if you’re not a blogger or you’re not person doing it yourself you may employ someone from an authority to do this this is an example of a material handling method on WordPress that I use to manage my blog you can see here the components that I need for the search engine optimization process in this speciman I’ve got my key focus messages that I’m looking to optimize on this is my SEO title and there’s a brief description of what you would see when it’s induced this is my meta description which moves underneath it and there are the rest of the keywords that I want to use for the alt tags and the age-old descriptions for the portraits that would come under adjust a separate section are there they’ll still be within your content control structure and what you’re trying to do is make sure that the keywords are within the article foreman the sheet name the URL the meta description and the contents this speciman here it demonstrates that it’s not in the contents so I should really going to be home and incorporated within it can you find these details if you don’t have a content management system well you can all you have to do is right click on the page make sure you’re not on top of the an portrait and then click on view source what you’ll then get is the HTML text use to create the page there you can see the deed which we met earlier here are examples of the description and the keywords join improving is another very important aspect of search engine optimization you will need to develop tie improve programs and it is feasible done either organically or through a developed curriculum and I’ll merely show what I entail by those the organic form is one that will only really happen if you’ve got great content that might include some sort of Apple sports or races etc something which will prepare you stand out something which all persons from another side will say this is really interesting I just wanted to link to it from my area the developed aspect is one where you could be involved in a number of conferences so you might be commenting on other bloggers sections it could be social bookmarking what I will say and we’ll realize a bit later on is that the relevance of this element is becoming less important we accompanied earlier on that Alexa and “ve given you” the number of joins that you’ve got there are other websites that give you a bit more detailed information here’s a good one that I use land hyphen papa com so I’ve typed in my items and it’s shown me all the links that I’ve got from the various websites and you’ll notice on this the nofollow flag and this is a new concept that was introduced by Google that stops specific comments spamming from bloggers so this is where the components of developed attach house falls down because if the site’s got and they’ll follow tagged against it then it won’t be are caught up another good way to explain the link building conception is through an sketch now website a has a large number of other websites are connected to it so I’ve got hundreds of sold in here another hundred years so it’s got a large number and the immensity now displays its site ranking or page grading it’s seen as a very popular site now you’ve then came website abhor which is only got one line-up relation to it I time are of the view that belief for a few seconds I’ve got website J which has gone six locates connecting to it now in the old-time terms and it might perhaps be that Jay would have been more relevant than abhor but in today’s words because site a which has a much much higher page higher-ranking than any of these sites to it it is possible to turn out that this site is more powerful than that slope in areas of its rank because of sight a you then have Q and R which have not yet been places relation to it and what Google does is it inspections that foresees actually you’re you’re insignificant because the content you’ve got clearly has been picked up by up others one thing to bear in mind though is that if these sites here or these locates now was spamming areas or inadequately succeeded sites that could be used to put down your position so you should be linked to relevant locates of a high quality rather than trying to get yourself linked to as many areas as is practicable lastly we’re going to look at keywords if you’re really serious about optimizing the website then you need to select the privilege keywords there are again a number of websites that have tools that can help you identify the keywords that you need to use but I would suggest you use Google’s keyword tool and you’ll perceive it in that AdWords section you need to get yourself entered on or signed out to to Google so in this particular instance I’ve put in the word self-management and you can see here it will highlight the number of monthly searches and regional sought for that special call then gives you details of other keywords that are associated with it that you could use likewise with the the tournament so if you’re looking to do a pay-per-click program you might say that that the low-grade ones are the ones that you would consider a rather than the high ones because they would be more costly you can see here the number of probes that happen on these particular terms it’s not just consuming the keywords that Google have said you need to make sure you understand your useds or your purchasers attires try and find out exactly what sort of periods they use ever ask yourself the question have you got the right keywords thank you for your time hopefully that will give you enough information to get you started on optimizing your key website you

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