Understanding SEO (Search Engine Optimisation) Part 2


now that we’ve seen appropriate tools that can help you understand where you are what can we do to make it better well we use the process announced search engine optimization and this helps increase the organic visibility of the web page that you want to focus on the exact algorithm used by search engines is hidden but best pattern has identified that there are number of factors that should be considered they are the domain name the URLs content keywords meta calls and connects let’s look at all those individually now domain names your domain name will play a big part in the optimization of your website it should be linked to your keywords but you are limited if you’re building a site for a brand that already exists because some of the words may be taken male calls are not critical but they can help merely to put into context we consider Wikipedia they get to the top of the Google search on a number of keywords but nothing of those keywords are related to Wikipedia if we look at searches for SEO as two examples we find that a number of the search results are from the primes that have the word SEO in them so they do play an important part but not one to be considered as critical what you do need to consider is the extension this will be key if you’re targeting a specific country so in the UK you would use code at UK for example we then have the URLs there is a big debate still about the benefits of focusing on URLs or SEO what do I mean by this the best way to explain it is use an example so we look at the slip there are two sheets which in theory are the same one has been built utilizing a coded URL I the end role which refers to that page is numeric alphanumeric and then there’s another URL that implements job descriptions best rehearsal states that it’s best to use the scripted programme as far as possible this increased the relevance of the site and again to put into context I did a test with some likeness now I removed the alt label and the description tag and settled them in the domain with a alphanumeric system and a explanatory system I observed them through the search engine when the descriptor code is there but not with the alphanumeric because there’s no way you can link the two together in my view one of the main components of the SEO process is content this is because it is the content on your website that drives parties to it this will lead to an increase in reputation of the site which can be measured either by the links created or the site grading through Google’s own sheet higher-ranking organization or alexa as discussed earlier you should develop a program or program to post new material on an ongoing basis it’s also worth noting that there’s a relationship between the number of epoch your site is slithered with the frequency that you employed new announces on retain if you’ve got nothing new to say why should someone return trouble inflation and labels are part of the HTML code assists categorize a sheet and tells a search engine what it’s all about the important elements of search engines are the title tag the alt call and the keyword turns I just go back to the age-old call please don’t get confused with description time the aged call cannot be seen by the human eye on the actual web page this is the description time and that’s like a tooltip so when you hover over an likenes it is the script description from the description tonight that appears not the octane meta-information samples let’s look at them in a bit more detail I’m data vistum on google for developing a pharmaceutical digital approach what we can see highlighted in the curve or the elliptical is the meta or SEO title what we can see here precisely below it is the Meta Description use this as a structure of pushing to try and entice parties onto your website how do we get this information on well your content management system should allow you to add all the information and keywords you need you if you’re not a blogger or you’re not person doing it yourself you may employ someone from an authority to do this this is an example of a material management structure on WordPress that I use to manage my blog you can see here the components that I need for the search engine optimization process in this pattern I’ve got my key focus names that I’m looking to optimize on this is my SEO title and there’s a brief description of what you would see when it’s produced this is my meta description which croaks underneath it and there are the rest of the keywords that I want to use for the alt tags and the age-old descriptions for the portraits that would come under fixed a separate section are there they’ll still carried out in accordance with your content conduct organization and what you’re trying to do is make sure that the keywords are within the article heading the sheet claim the URL the meta description and the content this sample here it demonstrates that it’s not in the content so I should really going to be home and incorporated within it can you find these details if you don’t have a content management system well you can all you have to do is right click on the page make sure you’re not on top of the an idol and then click on view source what you’ll then get is the HTML text use to create the page there you can see the entitlement which we determined earlier here are examples of the description and the keywords relation improving is another very important aspect of search engine optimization you will need to develop tie build such programmes and this can be done either organically or through a developed curriculum and I’ll just ask what I necessitate by those the organic account is one that will only really happen if you’ve got great content that might include some pattern of Apple plays or games etc something which will stir you stand out something which another person from another side will say this is really interesting I just wanted to link to it from my line-up the developed aspect is one where you could be involved in a number of discussions so you might be commenting on other bloggers essays it could be social bookmarking what I will say and we’ll interpret a bit later on is that the relevance of this element is becoming less important we watched earlier on that Alexa and “ve given you” the number of joins that you’ve got there are other websites that give you a bit more detailed information here’s a good one that I use domain hyphen sound com so I’ve typed in my items and it’s shown me all the links that I’ve got from the various areas and you’ll notice on this the nofollow flag and this is a new concept that was introduced by Google that stops specific comments spamming from bloggers so this is where the element of developed attach house falls down because if the site’s got and they’ll follow tagged against it then it won’t be picked up another good way to explain the link building hypothesi is through an sketch now website a has a large number of other websites are connected to it so I’ve got hundreds of sold in now another hundred years so it’s got a large number and the length here expresses its site rank or page grading it’s seen as a very popular site now you’ve then came website love which is only got one line-up joining to it I merely are of the view that thought for a few seconds I’ve got website J which has get six places relating to it now in the old the arrangements and it might have been that Jay would have been more relevant than abhor but in today’s terms because site a which has a much much higher page ranking than any of these areas to it it could turn out that this site is more powerful than that side in areas of its ranking because of sight a you then have Q and R which have not yet been sites joining to it and what Google does is it regards that believes actually you’re you’re irrelevant because the content you’ve got patently has been picked up by up others one thing to bear in mind though is that if these locates now or these sites here was spamming sites or inadequately overseen websites that could bring down your rank so you should be linked to relevant websites of a high quality rather than trying to get yourself linked to as countless websites as is practicable finally we’re going to look at keywords if you’re really serious about optimizing the website then you need to select the freedom keywords there are again a number of websites that have tools that can help you identify the keywords that you need to use but I would suggest you use Google’s keyword tool and you’ll hear it in that AdWords section you need to get yourself entered on or ratified out to to Google so in this particular instance I’ve put in the word self-management and you can see here it will foreground the number of monthly researches and neighbourhood searches for that particular period then gives you details of other keywords that are associated with it that you could use also with the the rival so if you’re looking to do a pay-per-click program you might say that that the low ones are the ones that you would consider a rather than the high ones because they would be more costly you can see here the number of probes that happen on these particular words it’s not just use the keywords that Google have said you need to make sure you understand your useds or your clients dress try and find out exactly what sort of periods “theyre using” always ask yourself the question have you got the right keywords thanks for coming for your time hopefully that will give you enough information to get you started on optimizing your key website you

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