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Understanding SEO(Search Engine Optimisation) [by Google Engineer MATT CUTTS].flv – YouTube.flv

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hi my appoint is Matt Cutts I’m an engineer in the quality group at Google and I’d like to talk today about what happens when you do a network examination the first thing to understand is that when you do a Google search you aren’t actually researching the web you’re searching Google’s indicator of the web or at least as much of it as we can find we do this with software programs called spiders spiders begin by delivering a few web pages then they follow the links on those pages and retrieve the pages they point to and follow all the links on those pages and deliver the pages they link to and so on until we’ve indexed a pretty big chunk of the web numerous millions of sheets placed across thousands of machines now expect I want to know how fast a cheetah can run I type in my examination say cheetah ranging rapidity and made return our software inquiries our indicator to find every page that includes those search terms in this case there are hundreds of thousands of possible ensues has Google decide which few certificates I really crave by asking questions more than 200 of them like how many times does this page contain your keywords do the words appear in the title in the URL directly adjacent does the sheet include synonyms for those messages is this page from a quality website or is it low quality even spammy what is this pages sheet rank that’s a formula developed by our benefactors Larry Page and Sergey Brin that rates a web pages importance by looking at how many outside ties-in point to it and how important those links are finally we mix all those factors together to produce each sheets overall composition and send you back your search results about half a second after you submit your search at Google we take our commitment to delivering helpful and neutral search results very seriously we don’t ever profes fee to add a site to our indicator inform it more often or improve its ranking let’s take a look at my search results each enter includes a entitlement a URL and a snippet of verse to help me determining whether this page is what I’m looking for I also verify connected to same sheets Google’s most recent collected account of that page and related inquiries that I might want to try next and sometimes along the right and at the top I’ll find ads we take our advertising business very seriously as well both our commitment to deliver the best possible audience for advertisers and to strive to only register ads that “youve been” want to see we’re very careful to distinguish your ads from regular search results and we won’t evidence you any ads at all if we can’t find any that we reflect will help you find the information you’re looking for which in such cases the Cheetahs top leading rate is more than 60 miles an hour thanks for watching I hope this realise Google a little bit more understandable

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