Last year, our path came over 172,000 viewsfrom Google search alone. And it wasn’t just fluke. We focused heavily on video SEO. Now, the report contains 3 reasons why you should tryand rank your YouTube videos on Google. First, it’s much easier to grade high for competitiveterms compared to web pages. Second, the traffic you get is free and quite consistent. And third, the additional things you need to doaren’t that difficult or duration eating. So today, I’m going to walk you through thestep-by-step process to rank your YouTube videos on the first page of Google. Stay sung.[ music] What’s up architects? As I’m sure you know, videos have been appearingmore and more in Google’s search results. In fact, video carousels nearly double-faced inthe SERPs in 2017. Now, video SEO is a bit different from YouTube SEO. Video SEO is the process of increasing visibilityand ranking in search engines like Google. Whereas YouTube SEO is the process of increasingvisibility and rankings in YouTube search. The good word: properly optimized videos forGoogle can also rank in YouTube and vice versa with time a few additional things.So let’s get started with the step-by-step process to getmore considers to your YouTube videos through examine. Step one is to find video topics with rankingand transaction potential. Google ranks content that best suffices a user’s inquiry. And generally speaking, if videos are rankinghigh OR are foremost in the SERP, it’s a sign that creating a video on this topic haspotential to get examines from Google. For example, if you search for “best iphone cases, “you’ll participate all results are more or less blog posts.So trying to rank a video for this keywordwould be pointless because you won’t rank and therefore you won’t get considers throughGoogle search. Now, key in something like “iphone x unboxing, “and you’ll receive all results are from YouTube. So in addition to providing YouTube search traffic, there’spotential to get beliefs from Google’s public too.To asses the total traffic potential of a videotopic, exactly imitation and paste a top-ranking video URL in Ahrefs’ Site Explorer, and you’ll hear the estimatedamount of monthly research freight it gets. Now, time because a video ranks high in Google, it doesn’t mean it gets a meaningful amount of pursuing transaction since some keywords rarelyget scoured. So there are 3 ways to find video topics withboth ranking and traffic potential. First is to use Content Explorer, which isa searchable database with over a billion pages. To find YouTube videos with traffic, precisely searchfor site: youtube.com which will narrow makes to only YouTube.com. Then supplemented inurl: watch, which narrows it downto merely videos. Finally, add title: your topic, which willsearch all YouTube videos in our database with the word or word in the entitle. Alright, let’s sort the results by organic traffic. And there are tons of relevant topics that havehigh possible to cast more sentiments your acces. It’s also worth looking at the organic trafficgraphs to look for consistency of traffic. So I’ll determined present trends graph to the past threeyears and you are eligible to instantly identify which topics would probably result in consistent contemplates from Google.The second technique is to search through YouTube’sorganic keyword rankings. Really enter youtube.com in Site Explorer, thengo to the organic keywords report to see all keywords the site grades for. Next, use the Include search box to searchfor a expansive keyword is attributable to your niche. To watch the total search traffic potential, click on the caret beside the URL you want to investigate and you’ll investigate an estimationof total monthly pursuit transaction for that video. Again, if you find a topic that seems like it’s worthgoing after, sound through to the Overview page, and click on the Organic traffic tab. Ideally, you’ll want to see somewhat consistenttraffic like this rather than inconsistent spikes and drop-offs like this. The third way is to scrape and analyze Googlesearch results. You’ll need a Chrome extension called “Scraper”to do this efficiently. Start by going to Google and search forsite: youtube.com and then a claim is attributable to your niche. Next, click on Settings, then Search Settings, andmake sure that you placed the results per page to 100. Click Save and you’ll be taken back to thesearch results sheet. Now, you can right-click on any tie-up on thepage and sound Scrape same. From here, you should have all of the YouTubeURLs you can copy to your clipboard. And if it doesn’t work for you, you’ll need to copyand paste some system into your XPath Reference. I’ve left the code for you in the pinned commentjust in case so you can copy and glue it yourself. Let’s clean this up by removing all columnsexcept the href editorial. I’ll clink Scrape one last meter and then copythe URLs to the clipboard.Finally, go to Ahrefs’ Batch Analysis tooland paste your list of scraped URLs. And after you run the search, you should beable to see how much traffic each of these videos get from Google. You can click on the Traffic column to sortthem in descending order and sounds through to the videos you want to analyze. Awesome, so after working these three methods, youshould have some huge video topics with grading and traffic possible. Let’s move on to the next step which is tocreate an optimized video. It must be said that your videos needto engage your audience, meaning long watch durations, high-pitched audience retention, andboast-worthy session watch eras. But “youre supposed to” already knew that. Now, something a lot of pioneers forget isthat the Internet is more or less text-based. So if Google, YouTube or whatever search enginecan’t interpret the text attached to your video, then you’ll never grade. So optimizing videos aside from engagement, is all about applying as much context as possible to search engines. And the style you do that evaporates down to thewords spoken in the video, parallelling visuals, and metadata.All of these are easy to implement but theyrequire some planning. Let’s go through some strategies. For lecture in video, I most recommendscripting your material or outlining them in detail so you don’t go off on tangents. Plus, YouTube is able to extract some meaningfrom the audio and video. And I believe this is how auto-generated closedcaptions happen. Writes and drawings help you to be concise, and they also allow you to mention specific keywords you require Google to pick up.For example, in the beginning of this video, I said: “Last year, our channel went over 172,000 viewsfrom Google search alone. And it wasn’t just luck. We focused heavily on video SEO.” My goal is obviously to rank this video onboth YouTube and Google for “video SEO.” But don’t get me wrong. You’re not going to start magically rankingon YouTube or Google because you said your primary keyword. There’s more that goes into this. In fact, the words and phrases you use cancontribute massively to earning large-scale peculiarities like recommended clips.A intimated clip is a featured snippet in Googlethat’s time-stamped to a YouTube video. They captivate a ton of attention consideringthe amount of space they take up in the SERP. Located on Google’s research paper they parseinstructions utilizing automatically treated records. They then analyze the steps within videosusing transitive verbs, which are action messages about an objective, i. e. “mix the eggs” or “grind the beans.” Also, since they primarily tested theirtechnology on recipe videos, they territory: “any recipe step that is missing a verbis considered noise and discarded.” So if you’re creating step-by-step instructionalvideos, use transitive verbs for your gradations and keep them concise. More on this in a bit. The second thing you are able to do is accord yourvisuals with your discussion. And this can all be done using strategy b-rollclips in post.For example, if I was creating a video on howto draw perfect aeropress coffee, I’d say: “Grind your nuts exercising a burr grinder. Add the beans into your aeropress. Boil your irrigate to 183 measures Fahrenheit. Now, pour the irrigate gradually in a circular motion.” You should’t say “grind the beans witha manual handwriting grinder. This is mine which I got for Christmas. It grinds decently, but, boy, can it get tiring! ” This is also a key factor to earning suggested clipsas indicated in the same Google research paper. Third, you need to optimize your metadata. This includes things like your title, explanation, and, I suspect, calls but as a less valuable ingredient. Generally speaking, you’ll want to include yourprimary keyword in both the entitle and category. Also based on my own findings, I’ve foundthat supplementing a detailed account of the video helps us rank for more keywords.There’s more information on optimizing deeds, categories, and calls in our YouTube SEO video, so I’ll join that up in the specific characteristics. Now, these are the basics of video optimization, and in my opinion, the three most important things you are able to do for every video you originate. By use these tips-off and creating an engagingvideo, you’ll heighten your chances of getting in video carousels and deserving recommended clips.But there’s still work to be done. The next step is to add closed captions toyour instructional videos. Remember: we want to help YouTube andGoogle understand the contents of our video as far as is possible. And since the words that are spoken can easilybe transcribed to text, this is probably the best and easiest way to add context to your video. So if you’ve scripted your video, it’s a ensure. Only computed your record to YouTube and syncthem with your pronunciation. Now, if your videos aren’t written, YouTubewill automatically generate closed captions if your video is in English. It’s gotten pretty good, but it’s not quite perfect. For example, in this video, Tim is saying: “Hey guys, this is Tim Soulo from Ahrefs andright now you’re watching episode number 3. ” So bottom line: polish those auto-generatedcaptions or upload your own. In addition to context, YouTube says in aCreator Academy video that text on screen has proven to be so engaging that it increasesthe watch to finish rate.These two factors lead to a monumental gainin SEO ranking and engagement. So by exercising closed captions, you’re creating a betteruser experience for people with hearing loss , non-native speakers, and for those atwork or in a noisy coffee shop. Alright, step 4 is to create an enticing thumbnail. It’s no secret that enormous thumbnails leadto more sounds. So I have a few tips to assist you out. First, don’t use a screenshot or a still from your video. Instead, create a custom thumbnail that contrastsfrom both Google and YouTube’s SERP. As you can see, we use off-color and orange whichmakes our thumbnails standout. Now, compare that to a thumbnail that usesGoogle’s shades and you’ll see it doesn’t originate the same effect.Tip two is to make your idols congruent withthe video claim. Here’s one of ours on long-tail keywords. When possible, we try to go beyond the typical”business smile and name, ” which in my opinion, prepares our thumbnails stand out fromcompeting videos. The final step is to add timestamps to your videos. And this can help you get the “key moments”feature in Google. Google asks: when you sought for thingslike how-to videos that have multiple steps, or long videos like lectures or a documentary, Search will provide links to key instants within the video, based on timestamps provided bycontent builders. As far as I’ve seen, key moments are onlyshown on mobile at this time. But as you can see, this video is splicedup with screenshots and timestamps to different parts of the video. To do this for your own video, really include timecodesalong with a short description beside it. We try and keep it simple with basic phrasesand an easy-to-read format. It’s estimated that video will be presenting 82% of all IP traffic in 2021. And the facts of the case that video is starting to dominateGoogle’s SERP is a good indicator that it’s time in order to be allowed to up your video SEO game.We have a bunch of videos on YouTube SEO, video SEO, and getting more beliefs to your YouTube videos. So I recommend checking those out. And if you experienced this video, makesure to like share and subscribe for more actionable marketing seminars. So hinder grinding away, get your videoson the first page of Google and YouTube, and I’ll see you in the next seminar ..