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What is Black Hat SEO? Search Engine Optimization (Explained)

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okay everybody so today I’m gonna talkto you about blackhat SEO if you don’t know what blackhat SEO is it’s still athing it’s still out there it’s a way that parties mostly try to target yourwebsite and take your website down that’s negative SEO that’s a type ofblackhat SEO and it’s also this concept of getting graded or doing things inGoogle that are against their guidelines so blackhat SEO is anything thatviolates search engines Terms of Service my reputation is John Lincoln I’m an SEOexpert I’m gonna tell you everything that you need to know a pitch-black aboutblackhat SEO in this video so first SEO in blackhat SEO it’s kindof broken up into two different provinces so there’s tie schemes and then kind ofthe general blackhat SEO stuff right so let’s is the beginning with the link arrangements sowhat are the link arrangements that are considered against Google’s Terms ofService first thing is buying relations so if you’re buying connections from otherwebsites you are not allowed to do that just buying a connect Google doesn’twant “youre going to” do that they want you to earn the links next tie-in exchanges so ifI say excuse me sir if you link to me I’ll link to you from this website thatis not allowed and if I say oh if you link to me from this website I’ll linkto you from another website that’s also not allowed they don’t want youexchanging tie-ups this used to be a huge thing that people would do years andyears ago and it really ran is a good one but today you cannot do that articlemarketing guest announces anything that’s low-quality so if I write a hundredarticles and I get them posted on a whole cluster of other websites around theweb Google is gonna pick up on that pattern and you’re gonna get a manualaction penalty which will be displayed inside a Google search console or you might geta penguin penalty which is what happens when you have too many ties pointingout your website with the same anchor text anchor text is just a term thatbasically conveys the textbook that’s inside of the pool so if this was linked to forexample it said relate exchanges connect exchanges would be the anchor text ofthat associate so you can do guest affixes you can do article marketing but it can’t bemassive it can’t be low-quality clauses it is impossible to be if you write a reallygreat article and you link to something relevant within the article to somethingthat’s relevant on another website or on your websiteanything that’s automated is bad so there’s a lot of different planneds outthere that do something announced association indexing so basically if you get a linkon another website there’s a chance that Google might not even see that tie-in soyou can use these automation programs to build a whole bunch ofthey’re links to a entire bunch of other attaches that would then go to that finallink so if your tie is here and you have all these other connections that are onthese other areas and then all these other connections on my on these other sitesthat are built by an automation curriculum these would link to these these wouldlink to these and so on and so forth and construct more authority to this link that’sgoing to your site right so automation programs are against Google’s guidelinesand there’s quite a bit of them out there they’re not quite as big as theyused to be though and then profile ties-in so if you go out and you simply build awhole bunch of social media charts or you build a whole cluster of sketches onforum websites so on and so forth sketches anywhere around the web and then you putlinks in those two pages that you’re trying to get graded higher you can geta penalty for that as well that’s blackhat SEO and then link networks soany type of network where you go and you pay and they put you on a whole assortment ofdifferent websites and connection from those web sites to your website that’s alsoblackhat SEO and Google is taking those down all the time okay so we coveredmost of the linking stuff let’s get into some of the other type of blackhat SEOthings that are out there comment spam so if you are using a program toautomatically generate observation on other web sites or to automatically generatecomments on your own website any type of fake comment that’s helping you rankbetter in Google or hurting your competitors and constructing them job rankworse than Google through negative SEO is not allowed and that is black hat SEOsneaky redirects so if you have one page that’s higher-ranking and then you’reredirecting someone else to another page that’s an example of blacknes hat SEOas well trading concoctions for connects so that’s another thing that you can’t doso you can’t inevitably say here’s a concoction link to my website here’s somemoney link to my website that’s the same as buying things and tie-up Bay in switchso if you create a scholarship for example say you have a scholarship andyou’re a whole knot of relates in through thisscholarship because educational institutions are seeing the scholarshipthey mis a link to it so that their students can keep the scholarship andthis is something you really can’t do regardless but say you do that and then youeventually 301 redirect that page to another page to get the links going toanother page that is also blackhat SEO in something you can’t do keywordstuffing putting too many keywords on a page is enough is something you can’t docloaking evidencing Google one page but then serving another obscured material youcan’t hide material on a sheet that’s not allowedarticles rotating merely creating articles and really making sheets so that theyrank in Google and they’re very thin content a lot of parties will do thisthrough some type of PHP write there’s something called a Content matrix whereyou can create five different versions of a clause have dynamic subject twisting itcreate doorway pages that rank in Google you’re not allowed to do that eitherscraped content stealing material from around the web serving that on your siteso that it gets ranked that’s also not allowed funny thing about that Googlewon’t allow you to do that for their Terms of Service you can’t scrapecontent but yeah if you actually think about what Google does they scrapecontent to serve it in their search results and they’re doing that more andmore and more especially with the new knowledge panels Rich Snippet thingslike that and then even meta claims and descriptions I mean that’s just scrapedcontent of course we want to do all this for Google because we want to get thattraffic right and it’s the biggest search engine in the world any Autogenerated content you’re not allowed to do and then bait-and-switch stuff wetalked a little about social media spam if you’re just getting thousandsand thousands of shares from other social locates that you’re buyingthat’s blackhat SEO and something you’re not allowed to time and then rich snippetmarkup spam so putting Rich Snippets on pages so putting constituents in the codethat are going to enhance your index inside of Google that’s not actuallyrelevant to that page that’s considered spam as well so that’s another thing youcan’t do it’s blackhat SEO any automated queries so if you’re usingsomething to generate fake traffic that’s searching for your firm oryour keyword and then coming in and clicking on your website that’s calledan automated query that’s nothing that you’re allowed to do within Google so noautomated queries and no negative SEO so if you really hate your competitoryou’re like I don’t like this guy or daughter and I’m gonna build thousands oflow-quality link to his area to get him a penalty to make it look like he wasdoing all this blackhat SEO stuff you cannot do that that’s consideredblackhat SEO if you’re doing blackhat SEO a negative SEO against yourcompetitor okay URL injection spam so sometimes whatyou’ll see happen is somebody will spoof a site like WordPress and then they willinject connections into pages or they will hack pages or they will create thousandsand thousands of sheets and this is just done through a dialogue and then whathappens is they settled joins on those sheets this happens a lot in spaces like viagracialis you know these these lozenges right and these are notoriously kind of spammyareas for SEO so watching out for hacker spoof 2011 on and then domain squattingso if somebody runs and buys coca-cola and they won’t sell it to coca-cola andthey’re just restrain onto it even though that’s their logo you’re notallowed to do that as well blackhat SEO these are all the thingsthat you cannot do now what do you do if you are being targeted by negative SEOor you’re being targeted by blackhat SEO from a negative perspective or you’vedone blackhat SEO and now you want to get your website back into a good placewell that’s a good question so all the links scheming type of stuff that reallygoes through disavow data that as far as going into Google search console youwant to renounce links you want to block those relates you have to go in and removea lot of these links so you’ll have to go backcan take them down there’s actually a tool called a remover which is reallygood for sending out masked messages and keeping track of how many relates havebeen taken down and how many haven’t been you can send automated contents ina sequence to take those things down you’re gonna have to take down and andcancel any type of automated platforms any type of sponsors you have delete anyprofile links and get get out of any attach networks if you want to get out ofthat whole blackhat line-up and have your website be inspected as a clean-living qualitywebsite inside of Google now these type of things too are gonna need to bedealt with so if you have done keyword stuffing you’re gonna have to reduce itif you’ve transactions products for connects you’re gonna have to go back and cleanthat up maybe do a Rhian clusion request with Google if you’ve done cloaking orhitting content or malevolent content you’re gonna have to clean all thosethings up if you have doorway pages you’re gonna have to take them downyou’re gonna have to redirect them if you’ve done bait and switch you’re gonnahave to push that age-old page live that was there we’re you’re gonna have to removethe pages altogether in way of gathering if you’ve got URL injection spam if yourdomains been spoofed you’re gonna have to check out the spoofed field within Googleto find out what’s gone wrong and how you can fix it and there’s so much moreto much better to negative SEO and blackhat SEO that I didn’t cover todayso that’s it for blackhat SEO if you have a comment make sure to leave oneI’d love to answer any of your questions on the topic it’s something that’s outthere something that’s still very real today if you liked this video make sureto like commentary and subscribe and I’ll see you next time

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