What Is Digital Marketing? And How Does It Work? (2020)


in this video we’re talking all aboutdigital marketing. What it is, how it runs, as well as diving into some of themost proven and effective digital marketing programmes available todaylet’s get to it hey there my call is Adam Earhart, ModernMarketing Strategist, and welcome to the Modern Marketing Show where we help yougenerate more leadings, customers and sales by making better sell so if you’reinterested in learning the latest and greatest market programmes, implements, gratuities, jokes and tricks well you may want to consider subscribing and reaching thatnotification bell.Alright so let’s talk digital commerce. Exclusively in thisepisode we’re going to be pulling back the curtain on what is arguably one ofthe most complicated and more significant and most powerful aspects of guiding abusiness and that is digital marketing by the end of this escapade you’re gonnaleave with is not simply a the understanding of what digital marketingis and how it all labor but actually how it applies in the real world becausetheory and academic material and all that kind of book knowledge is is nice tohave and it can play a role in helping you form a organization and cornerstone knowledgebut it’s a completely different story when we take all those concepts andtheories and we actually apply them in the real world and that’s what I want tohelp you with now but before we dive into the theoretical and academic stuffas well as the practical and actual applications of digital marketing firstwe need to decode what exactly we’re talking about here after all when itcomes to digital marketing there is no lack of distraction and I denounced myself asa marketer for being part of the problem after all we’re infamous for usingcomplicated jargon and technical utterances like SEO, PPC, CTA, CTR and I could go onwith dozens and dozens more to utter substances worse beings often associatedigital marketing with complex online application, coding or these reallycomplicated funnels that make units of dozens and dozens of people only to keeprunning no wonder there’s still so much embarrassment around it and so manyotherwise very smart and savvy business owners still forestalled it.Now of course digital marketing does have some more complicated and technicalaspects involved but that doesn’t mean you need to know what every single oneof them is and how to do them all in fact even only a wide-reaching or generalunderstanding of all the different patches will allow you to thrive intoday’s digital marketplace because at the end of the working day digital sell isactually a pretty simple concept but before we diveto all the specifics firstly a immediate shout out to this episode sponsor CharitySwipes.Charity swipes has created a space for business owners to help charitiesbut without costing them a penny. Exactly like square or PayPal charity swipes isa credit card processing company the difference is when your business takes apayment a portion of the processing fee which normally goes to Visa orMasterCard is instead directed towards a altruistic make-up best part isCharity Swipes guarantees to provide you with a lower charge than you currently payto give placards so if you want to start saving money while also helpingcharitable syndicates make sure to check out the link in the descriptionsbelow. Alright so let’s get back to it. What precisely is digital marketing? Wellbrace yourself for this one but digital marketing is just marketing donedigitally yep that’s kind of it making the same theories and principles andtheories that apply when marketing your business well these are all going to beapplied but done on digital platforms like social media, through email andother online channels.Basically if you’re using a digital scaffold tocommunicate your business’s ethic to your patrons then you my friend aredigital commerce. So how does digital sell manipulate? Well the reality like wejust included is that digital market offices much the same way as offline ortraditional market does in fact when you discover mortal talking about digitalmarketing they’re referring more to the tools and the digital and online aspectof those implements rather than the underlying strategy behind it whichshould ever be formed on foundational and really marketing fundamentals.So nowthat we’ve got that clothed that digital sell is really exactly marketing donewith digital tools well what are the best tools available and the best way tomake digital marketing work for you well the very first step when it comes tocreating an effective digital marketing strategy is to first identify yourmarket you see this is going to be the same whether we’re talking traditionalor digital marketing but the first step is always in identifying that targetmarket that paragon purchaser or prospect or potential person that you really wantto connect with now the reason this is such a foundational section of an overallstrategic safarus is because without the liberty person in brain well nothingelse is really going to matter so spend a little bit of occasion and do some digginginto your ideal target market, what are their demographic details like their senility, gender, income, tenancy, things of that nature, too what are their geographic details where do “hes living”, what metropolitan, commonwealth, responsibility, country, things like that and lastly, andmaybe most importantly, what are their psychographic items, things like theirattitudes, interests, sentiments and behaviors.The better you’re able to forma really clear picture of who your ideal busines is well the more effective yourdigital marketing strategy or marketing approach in general is going to be allright so once you’ve got your sell clearly identified it’s time to move onto step two sense now when it comes to creating a really effective send oneof the things that I like to advise is that you take a look at your patients oryour clients mostly the market that you’ve just identified pit take a lookat their miracles and miseries. Their supernaturals are now going to things liketheir miss and the needs and requirements, their goals and their dreams, again the better youunderstand your market well the better you’re going to understand theirmiracles and ideally your business is going to be the one that’s positioned todeliver those supernaturals for them.The flipside of that of course, is theirmiseries what are their panics, their irritations, their agonies, theirnightmares and all the things they’re trying to avoid again step two is goingto be pretty much the same whether we’re talking traditional or digital marketingand the third step is media and this is where things certainly differentiatebetween traditional and digital sell because it’s here that we’regoing to be seeing the choice for which stage we’re going to be using tocommunicate our letter with our sell now when we’re talking about traditionalmedia we’re talking about things like the newspaper or the radio or DirectMail or any form of print certainly digital on the other hand is going to includethings like social media, online video, email sell, online pay-per-clickadvertising, things of that mood where things get too exciting though andwhere digital sell is such an effective overall approach to deploy isthat well pretty much everyone regardless of age or gender or income oroccupation, pretty much everyone is online these days which means that nomatter who you’re trying to reach you can reach them with digital marketing.Not merely that but digital commerce also has some other benefits abovetraditional marketing namely the fact that the targeting is just so dialed inwith digital scaffolds likewise the time to get data back is significantly reducedmeaning if you create an ad and kept it in the newspaper or in a publication you’regonna have to wait a period of days, weeks, maybe even months for your marketto see your message and react or not react digital marketing on the otherhand well you can create an ad and gave it out to your busines in as little as afew hours and get immediate response letting you know if you’re on track orif something needs to be changed. All right, so now that we’ve got all thatcovered what are some of the most efficient digital market strategiesavailable today? Well when it comes to digital marketing there’s no scarcity ofavailable strategies no deficit of sentiments that get along with each ofthose strategies either social media gurus say you need to be using moresocial media, email market advocates urge the benefits of reaching yourcustomers directly in their email INBOX, video marketing experts say everybodyneeds to be creating more videos and online advertisers tell you that thebest return on investment is with online ads so who’s right well in reality theyall are because it’s gonna depend on your marketplace your meaning and your mediabasically we need to figure out who you’re trying to reach what the messageis that you’re trying to communicate and which online or digital pulpit isgoing to be best would be consistent with you your business your industry and yourcustomers.Unfortunately, where numerous people get lost and baffled is theytake a look at all these different things realize that they might all workso they start “re doing everything” and one thing I can tell you with certaintyafter years of being a digital marketing consultant and owning a marketing agencyis that you definitely do not need to do everything in fact most of your resultsare going to come from one two maybe even three carefully adopted andstrategically deployed channels at most so to help you choose which one may bebest for you and your business these are some programmes we use inside the agencyevery single day for our clients and have proven to be some of the mosteffective forms of digital marketing available today.The first is, of course, social media marketing. You simply can’t quarrel with the provenresults that you’re able to achieve with a strategically deployed social mediamarketing safarus now there are subtleties between how the campaign is deployed andhow we’re going to leverage it but it really comes down to using one or acombination of Facebook, Instagram, YouTube and LinkedIn depending on themarket and depending on the client and their customers.Regardless, having asocial media existence today is pretty much mandatory and doing the best youcan will provide a real and discernible return on investment. The other strategythat we consistently use is online advertising. Again, most of the socialmedia pulpits do have the option to use both organicsocial media which makes unpaid or only regular post material as well as paidonline publicize where you’re mostly compensating them for a distributionagain we take a look at the market and essentially what we’re trying to getacross and then make a strategic decision between Facebook, Instagram, YouTube and the Google Display Network. As a enjoyable detail, some of our highest ROIcampaigns have almost always come from social media online publicizing. Yeah, itcan be a bit of a bear to learn when you’re first was started and can bea bit of a subterfuge to figure everything out but once you do, once you’ve got itdialed in it’s a really powerful concept. The other approach we almost alwaysdeploy and certainly with our regional clients is search engine optimization orSEO for short.Basically if you’re unfamiliar with SEO it involvesoptimizing the website to appear higher in the search positions so when someone’styping in a exploration period your business appears top-of-the-line.All privilege, so now that we’ve got all that submerge the next thing you’re going towant to do is check out the original form of this video I’ve got linked upright here it’s short but it’s one of the most popular videos on my channeland renders another perspective on what digital market is and how it allworks. So make sure to check that one out now and thanks so much for watching andI’ll catch you next time on The Modern Marketing Show.

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