What Is Search Engine Optimization / SEO


this is search engine optimization explained by common craftsmanship in collaboration with search engine land imagine for a minute that you’re a librarian but not a ordinary one you’re a librarian for every book in the world parties depend on you every day to find the exact book they need how do you do it you need a arrangement you need to know what’s inside every journal and how volumes relate to each other your structure needs to take in a lot of information and spit out the best answers for patrons questions it’s not an easy job search engines like Google and Bing are the librarians of the internet their plans gather information about every page on the web so they can help people find exactly what they’re looking for and every search engine has a secret recipe called an algorithm for turning all that information into useful search results now if you own a website search results matter when your sheets have higher rankings they cure more parties find you the key to higher rankings is obliging sure your website has the ingredients search engines need for their recipes this is called search engine optimization or SEO as it turns out most of the big ingredients are known let’s take a look first words difficulty search engines account for every word on the web this style when someone searches for shoe repair the search engines can shrink solutions to only the sheets that are about those texts second titles material each sheet on the web has an official title but you may not ever see it because it’s in the code search engines pay a lot of attention to page deeds because they often summarize the sheet like a book’s entitle third links between websites thing when one web page links to another it’s usually a recommendation telling readers this site has good message a web page with a lot of connects coming to it can look good to search engines but some people try to fool the search engines by creating or by bogus ties all over the web that point to their own website generally search engines can spot when a site “ve got a lot” of them and they account for it by dedicating associates from trustworthy websites more weight in the recipe fourth the words that are used in relates matter to if your web page says Amazon has a lot of notebooks and the word journals is connected search engines can establish that amazon.com is related to the word notebooks this method when someone searches for notebooks that site will grade well lastly search engines care about reputation places with a consistent record of fresh engaging material and stretching numbers of quality connections may be considered rising stars and do well in examine standings these are just the basics and the recipes are refined and varied all the time good SEO is about seeing sure your website has huge content that’s supported by the ingredients that search engines need for their recipes I’m Lee Lefever and this has been search engine optimization explained by common workmanship know more about SEO at search engine land

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