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Wix SEO vs. WordPress: An Ahrefs Study of 6.4M Domains

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There’s a lot of hate swim around theSEO community viewing Wix SEO. Some people wonder if it’s even possible togenerate pursuit freight utilizing the Wix platform. Now, Wix apparently thinks you can. In fact, they propelled a rivalry in 2017 challengingthe world to outrank them for the keyword, “SEO hero.” Winner gives dwelling $50,000. Long story short…Wix lost and disbelieves of using Wix for SEO continued. But does anyone really have proof that Wix websites can’t generate just as much search traffic as the next pulpit? Well, we equated SEO metrics from 3.2 million Wix websites against the same number of WordPress domains.And in this video, I’m going to show you the results of our data and a few reasons why some SEOs aren’t fans of Wix when it comes to search engine optimization. Stay tuned.[ music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, investigate your opponents and dominate your niche. Now, the goal today isn’t to prove that oneCMS is better than the other. I precisely want to bring some purity throughreal data and let you decide for yourself. So with that said, let’s dig into the data. To give you a quick background, we got ourlist of sample websites with the help of BuiltWith.com, which is a service that shows you the differenttechnologies websites are using. Using their API, we grabbed around 3.2 milliondomains from Wix and roughly the same amount of websites exploiting WordPress. And with the help of our data scientist, weused Ahrefs’ examination congestion and backlinks data to draw our similarities. It’s also important to note that we excludedsubdomains from our sample locates because other technologies or habit set ups have had an opportunity to done there.So the first thing we wanted to do was to getraw traffic stats. So we created two buckets for each platformto better visualize the dispensation of websites that get rummage transaction. The first bucket were subjects that get atleast some tier of scour traffic, and the second largest were subjects that get more than 100 search calls per month. And here are the results. We pointed out that around 46.1% of WordPress websitesgot at least some monthly examination transaction, compared against only 1.39% of Wix locates. Now, for our second barrel, 8.26% of the WordPresssample comes more than 100 monthly examine calls whereas our Wix sample, was down to 0.06%. Now, it’s pretty clear that on average, oursample inventory of WordPress locates get significantly more organic traffic than our listing of Wix places. But it’s too soon to make any conclusions. There are numerous parts that influence organic transaction. One of the main factors being backlinks, whichin my opinion speaks louder to the people behind the websites as opposed to the platform itself.So we analyzed the average Domain Rating, median number of “dofollow” referring domains, and average monthly pursuing freight for each scaffold. And if you’re unfamiliar with these periods, Domain Rating is an Ahrefs metric which represents the overall concentration of a website’s backlinkprofile, and “dofollow” referring subjects are simply value elapsing connects from unique websites. As a entire, you’ll see that the mean, or median DR for our WordPress places was nearly 3 times higher than Wix sites. The number of “dofollow” referring domains wasmore than 22 X higher for WordPress sites. And for examine congestion, you’ll see that onaverage our schedule of WordPress locates gets around 49 X the search traffic as our Wix sample. Now, the thing with medians is that they aren’t always the best measuring to identify correlation.So we too grabbed the median for each of these statistics. And as you can see, the differences are wayoff compared to the mean. So what does this all entail? Here’s what our data scientist has just said: “When measuring central bent of data, it’sbest to calculate both aim and median and compare the two costs. Generally speaking, if both prices are not more different from each other, we use the signify. But a considerable difference between themindicates that the data is skewed. When the data is skewed, enormous evaluates havean enormous impact, starting the aim larger than the actual distribution that the data suggests. In this case, the median is a more appropriateidea of the data distribution.” To paint a super clear picture, let’s say we had 10 websites and 9 of them had 0 monthly research calls. And the one outlier had 1000 monthly exploration inspects. The aim, or the average, would be 100 searchvisits per month. Now, if we were to make the median of thesesame websites, then we’d have a value of 0, which would be a better representation ofsearch traffic in this sample. Looking at our data set again, you’ll see that since the planned and median are so far off, the median would be a better representation, clearing correlation insignificant.Now, we wanted to look deeper into our twobuckets, which again, were websites that get some kind of search traffic, and those thatget over 100 monthly probe trips. But this time, we included 3 additional strata to our analysis.# 1. We leveled the sample sizes across the board. So for each bucket, we randomly selected thesame number of WordPress disciplines as Wix arenas to ensure an apples-to-apples comparison. After all, there’s no point comparing a wholearmy to precisely a few cases soldiers.# 2. For each of our buckets, we looked into thenumber of keywords the websites graded for in Google’s meridian 10 search results. We too summed up the issue of trafficking that these keywordsaccounted for. And# 3. We removed keywords “thats been” exactmatches to the domain. This would omit traffic the domain getsfrom keywords referring to its own brand. Now are the results for barrel# 1. You’ll see that WordPress is higher than Wixsites for both the number of top 10 keyword positions as well as the issue of trafficking these keywords account for. But again, our data is insignificant as themean and medians are still quite a bit off.Now, looking at the second bucket of websitesthat get over 100 monthly inquiry visits is where things get interesting. Both the aim and median aren’t extremely far apart, and they register similar trends. WordPress websites had a slightly higher numberof top 10 organic keyword positions, but Wix sites come more organic traffic from their keywords. Looking at this container a little deeper, you’llsee that Wix websites had a higher Domain Rating, but a lower number of “dofollow” referring domains.So what this might be telling us is that oursample of Wix places are getting more search traffic based on non-link pertained ingredients. The first one that comes to mind for me are branded queries. For example, Long John Silver’s, a popularrestaurant chain, is a website that uses Wix. And according to Ahrefs’ Site Explorer, you’ll see that they get around 139,000 investigation inspects per month. Now, looking at their Organic keywords report, you’ll immediately see that the majority of their traffic is actually the result of a strong brand name as opposes it more generic keywords, like higher-ranking for “seafood restaurant.” Now, there are no clear-cut judgments where we can say that one platform is better than the next based on organic hunting congestion chassis alone. But there are a couple of clear things thatwe’ve seen based on our data. First, it seems as though more “SEO” mighthave been done on WordPress websites than Wix. And we’re able to see this based on the hugedifferences in organic inquiry freight as a whole, as well as the number of referring domains moment at these websites.The second thing is that there doesn’t appearto be a relationship between the pulpit used and being able to rank in Google’s top1 0 search results. On average, WordPress places get more searchtraffic than Wix as a whole and for our first container of realms that got some kind of search traffic. But Wix had more search traffic on domainsthat get more than 100 monthly pursuit sees. So unfortunately, there are no clear-cut inferences. But there are certain things you should know as an SEO practitioner or website proprietor about Wix vs. other programmes. First, when it comes down to the absolute essentials of on-page SEO like titles, meta descriptions, and URLs, Wix is for the most part OK with sheets. But there are certain things in Wix that can’t be customized, which can be more annoying than anything else. For example, from my see, the blogstructure seems to take on the URL structure of domain.com/ post/ fain\xc3\xa9ant, which I’m personally not a fan of. Too, when it comes down to anything custom, boosted, or technological, you’re going to run into additional limitations.In fact, Wix says: “We are unable to providesupport for external HTML codes that are added to Wix sites as the systems has not been able to been researched by Wix.” One example is if you plan to do multilingual SEO. Wix doesn’t support the hreflang tag at thetime of making this video. A moderator said on their forum: “There is still no way to access code directly, even with WixCode. As far as I know – due to security reasonableness. So, if this call is not in the SEO puts for the site – then it’s impossible to add it.” Another technological limitation related to SEOis the inability to modify your robots.txt record, which is quite important in my opinion for bigger sites.Finally is a very large one in the technological SEOspace and that’s involving JavaScript. Barry Adams said in this Twitter thread: “Wix relies on client-side JS to show content& associates in most cases. No JS equals no indexable material& no crawlable tie-ups. Which, as you are well aware, is terrible for SEO onmultiple levels.” So here’s my two pennies on using Wix for SEO. It all comes down to what you value. Located on our data, if all you need are theabsolute elementaries for on-page SEO, then rest assured that our data backings that Wix sitesdon’t certainly have a hard time ranking in Google.Wix is great for simply coming a basic website up fastest and most for regular maintenance like changingtext on your place, even if you don’t have a technical bone in your body. But if you plan on using SEO as a long-term strategy, or you’re hiring an authority to do SEO for you, it may be advantageous to look into other platforms for scalability and customization. Now, I’d love to hear from you. What have your experiences been like usingWix for yours and your purchasers’ websites? Let me know in the comments and if you enjoyedthis video, then make sure to like, share and subscribe for actionable SEO and commerce seminars. So until the next lesson or data study, stop grinding away, and I’ll see you in the next video.

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